Back to Features

Send Smarter Messages with Customer Segmentation

The more relevant your messages, the more effective they’ll be. Our Segments feature makes it easy to group subscribers based on common traits, then send out highly targeted text message campaigns. All you have to do is select the lists you want to segment, and add the criteria you want to use to group subscribers.

Screenshot of Segments screen inside SimpleTexting application

You can segment subscribers based on:

  • Whether or not they clicked a specific link in one of your messages
  • When they joined your list
  • Whether they joined via a keyword, web form, or import
  • What area code their mobile number starts with

And that’s only using our default fields! You can also add Custom Fields with any other information you know about your audience. Don’t have a particular piece of info and wish you did? Use our Data Collection feature to gather it.