Send Smarter Messages with Customer Segmentation
The Segments feature makes it easy to build custom groups of subscribers and start sending out targeted text message campaigns.
To build a segment, simply select the contacts or lists you want to use, and then add criteria to define the segment conditions. Criteria are based on your Custom Fields, including the default fields as well as any fields you’ve added with our Data Collection feature. You can add as many criteria as you like.
After you’re done setting up your segment, hit Save segment and it will be ready and waiting for you to use in your next campaign.