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Mailchimp SMS integration

Got a Mailchimp account? Sync it with SimpleTexting and start sharing contacts between the two platforms.

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Mailchimp SMS integration benefits

Email and text message marketing are both effective communication channels, but they have different strengths. When you bring them together, you get:

  • Increased reach. According to Mailchimp, emails have an average open rate of 21%. SMS has an average open rate of 98%. Both can help you connect with your customers and guarantee they never miss a message from you.
  • Improved customer experience. Some customers prefer to receive messages from brands they love via email, while others prefer texts. By offering both options, you can cater to your customers’ preferences and encourage higher engagement (like click-throughs and responses).
  • Better conversion rates. The more your target audience is exposed to your brand, the more chances they’ll have to consider and purchase your products or services. Because of this, running omnichannel marketing campaigns can help you take advantage of email’s average conversion rate of 3% and SMS’s average conversion rate of 45%.

Email and SMS marketing together can be a powerful strategy for businesses that want to reach their target audience, increase engagement, and improve conversion rates. 

SimpleTexting + Mailchimp SMS integration

SimpleTexting integrates natively with Mailchimp, making it easy to connect with your customers wherever they are.

Easily sync your SimpleTexting account with Mailchimp

Our Mailchimp integration makes combining email and text as easy as possible. It works by synchronizing your Mailchimp and SimpleTexting contact lists.

All you have to do is connect your Mailchimp account through our handy app. Choose your list(s), map the fields, hit sync and…done!

  • Increase lead generation with web sign-up forms.
  • Grow your Mailchimp list by capturing emails via text message.
  • Convert Mailchimp email lists to text opt-ins.
Image for Easily sync your SimpleTexting account with Mailchimp

Invite SMS contacts to subscribe to your emails with Data Collection

Using our built-in Data Collection tool, you can prompt new text contacts to provide their email addresses to join your email list. After someone replies with their email, it will be instantly synced with Mailchimp.

Image for Invite SMS contacts to subscribe to your emails with Data Collection

Collect phone numbers through Mailchimp SMS marketing forms

To collect phone numbers in Mailchimp, all you have to do is add a phone number field to an existing form. Your contacts’ numbers will automatically import into SimpleTexting.

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Double opt-in

After someone enters their phone number, we’ll send them a text confirmation. Your contacts just need to reply Y or YES to confirm their subscription.

Confirmation text

You can choose a standard confirmation text which will be sent along with your first campaign. Your contacts can reply HELP for help or STOP to cancel.

Web form

Use MailChimp SMS marketing forms to collect mobile numbers and have them trigger SimpleTexting SMS autoresponders (automated SMS drip campaigns).

By utilizing your Mailchimp integration, we were able to sync our contacts into our SimpleTexting profile. We did continue to email out daily updates on the event, but honestly, we just found texting was the most efficient way to fill newly opened tables in real time.

David Addison Communication Lead, Tool of North America’s Mrs Maisel Project

How to launch an SMS campaign on Mailchimp with SimpleTexting

Let’s take a closer look at the syncing process to give you a better idea of this integration in action.

When you open the Mailchimp app on your SimpleTexting dashboard, you’ll be prompted to log into your account.

Once you’re in, you’ll need to add a new sync to get started. Each “Sync” will link together a SimpleTexting contact list and a Mailchimp subscriber list like the below that combines contact lists for both platforms.

To verify that your sync is complete, go into your Contacts tab in SimpleTexting and select the list you merged with. Under the “opt-in method” column, any contacts from the merge will be classified as coming from Mailchimp.

SimpleTexting and Mailchimp integration

MailChimp text messaging FAQs

Mailchimp can send text messages, but only if you have a Mailchimp Store or use Mailchimp Appointment Scheduling.

When SMS is enabled, customers need to opt in (give permission) to receive your texts. You need a third-party text messaging service that integrates with Mailchimp to send text messages for other uses (like SMS marketing campaigns, a welcome series for new contacts, or collecting customer reviews).
Mailchimp can collect phone numbers when you use the forms feature and enable the phone number field.
With a third-party SMS marketing platform, you can run campaigns, manage contacts, and track the results from one dashboard. We integrate directly with Mailchimp, so you can import your contacts directly over to our platform and start sending marketing messages.

Here are a few more ways you can combine email and texting