Gather and Use Your Subscriber Data
With keyword-based Data Collection, you can collect even more information from your subscribers to customize your messages.
This app can be activated on your keyword(s) to collect one or more of the following default Custom Fields: Contact first name, Contact last name, Contact email, and Note.
If you decide to create additional Custom Fields in your account, they’ll be displayed as options below the default fields when you’re setting up Data Collection.
When subscribers respond to your Data Collection prompts via text, their input is associated with their mobile number and stored in your secure database. You can access and export this data at any time, as well as use it to personalize/customize messages that address each subscriber individually by name.