What Is 10DLC?

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Kaplan is using SimpleTexting for Text Marketing Services

10DLC, or 10-digit long code, is a messaging solution that allows businesses to send a high-volume of SMS from a local number. When you see “10DLC,” think of a local number with an area code that matches the business or organization’s location. It is sometimes referred to as “local A2P messaging” because cell carriers have approved A2P (application-to-person) messaging on 10DLC.

Before 10DLC, 10-digit numbers were only sanctioned for P2P (person-to-person) messaging. Now, businesses can access a much higher throughput rate. In other words, more messages per minute can be sent on local numbers than on traditional 10-digit numbers. This makes a local number an attractive option for businesses that want to engage in SMS marketing.

10DLC is designed to replace shared short codes, which present a higher risk of spam. It is also more affordable than dedicated short codes.

Why Should You Use 10DLC?

Faster, more reliable, and trusted by customers. Local numbers are the next generation of text messaging.

Recognizable Area Code

Ever received a call from an unfamiliar area code? You probably ignored it. Your customers do the same thing! Even with texts. Reach them more effectively with a local number.

Reliable, Fast Delivery

With a local number, your messages are sent from a number sanctioned for A2P messaging. This means you can count on them to be delivered quickly.

Affordable Pricing

Want the security and reliability of a dedicated short code, without the high cost? A local number is a more cost-effective alternative.

All About Local Number Registration

Mobile carriers are now requiring local numbers to be registered to cut down on spam texts from businesses as more of them adopt text marketing. This is an important and exciting change to the whole SMS industry, as it will make texting one of the most trustworthy communication channels available.

Registering your local number means that you can send texts without the risk that they’ll be flagged or blocked, and that your customers can trust the texts they get from you.

Local numbers are also the best option if you want to get up and running quickly. We’re faster than most alternate providers, and we can generally get you set up with a local number in a day. We’ve worked to keep the registration process smooth and fast, too—you’ll just need to provide basic details about your business and the type of texts you’ll be sending.

How to Get Started with 10DLC

It takes a few steps to register your local number. When you partner with us, our team guides you through the whole process.

Obtain Your Trust Score

We’ll help you submit information about your brand and use case to receive a trust score from an independent rating agency. Carriers use this to determine your throughput per second (TPS).

This step is optional but recommended
Trust scores range from 1-100
A higher score could lead to higher TPS

Text-Enable Your Number or Get a New One

Select the number you’d like to send your messages from. This number is all yours. You don’t share it with any other brands.

Text-enable your existing number
Your voice service will continue as normal
Select an area code and get a new number

Send and Receive Messages

Built for more than just bulk texts, our platform lets you hold one-on-one conversations with your customers using your local number, too.

Use MMS to send photos and rich media
Leverage advanced features like automated texts
Add teammates to help manage replies

A2P Local Number vs. Other Alternatives

See how local number SMS stacks up to messaging on other types of phone numbers.

Name	Dedicated Short Codes	Toll-Free Numbers	Local Numbers
Approved for A2P Messaging	Yes	Yes	Yes
Supports Voice Calls	No	Yes	Yes
Local Area Code	No	No	Yes
Number of Msgs Per Second	High	Medium	High

Frequently Asked Questions About Local Number SMS

Can existing numbers be used for local A2P messaging?

Yes! We can set up a local number on your current business number, even if it’s a landline.

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How are trust scores determined?

In short, carriers want to be sure that their customers will not receive unwanted, dangerous, and spam-like text messages. Therefore, they ask for detailed information about your company and it’s SMS use case. An independent agency then assigns you trust scores based on whether your use case is low or high risk. A “low-risk” use case may be something like two-factor authentication. A high-risk use case may be sending messages about debt relief.

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What’s the difference between A2P and P2P messaging?

Application-to-Person (A2P) messages are typically generated via a software application. This is sometimes referred to as an “autodialer.” Person-to-Person (P2P) messaging refers to a conversation or dialogue between two individuals, P2P has low volumes and lower throughput compared to A2P.

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How do you collect phone numbers for group texting?

There are four popular ways to build your list. Use a text-to-join keyword. Add a web form to your site that lets people sign up online. Import an existing list. Create a mobile-sign up widget.

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