What Is 10DLC?

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10DLC, or 10-digit long code, is a messaging solution that allows businesses to send a high-volume of SMS from a local number. It is sometimes referred to as “local A2P messaging” because cell carriers have approved A2P (application-to-person) messaging on 10DLC.

Before 10DLC, 10-digit numbers were only sanctioned for P2P (person-to-person) messaging. Now, businesses can access a much higher throughput rate. In other words, more messages per minute can be sent on 10DLC than on traditional 10-digit numbers. This makes 10DLC an attractive option for businesses that want to engage in SMS marketing.

10DLC is designed to replace shared short codes, which present a higher risk of spam. It is also more affordable than dedicated short codes.

Why Should You Use 10DLC?

Faster, more reliable, and trusted by customers. 10DLC is the next generation of text messaging.

Recognizable Area Code

Ever received a call from an unfamiliar area code? You probably ignored it. Your customers do the same thing! Even with texts. Reach them more effectively with 10DLC.

Reliable, Fast Delivery

With 10DLC, your messages are sent from a number sanctioned for A2P messaging. This means you can count on them to be delivered quickly.

Affordable Pricing

Want the security and reliability of a dedicated short code, without the high cost? A 10-digit long code is a more cost-effective alternative.

How to Get Started with 10DLC

It takes a few steps to provision your 10DLC number. When you partner with us, our team guides you through the whole process.

Obtain Your Trust Score

We’ll help you submit information about your brand and use case to receive a trust score from an independent rating agency. Carriers use this to determine your throughput per second (TPS).

This step is optional but recommended
Trust scores range from 1-100
A higher score could lead to higher TPS

Text-Enable Your Number or Get a New One

Select the number you’d like to send your messages from. This number is all yours. You don’t share it with any other brands.

Text-enable your existing number
Your voice service will continue as normal
Select an area code and get a new number

Send and Receive Messages

Built for more than just bulk texts, our platform lets you hold one-on-one conversations with your customers using your 10-digit long code, too.

Use MMS to send photos and rich media
Leverage advanced features like automated texts
Add teammates to help manage replies

A2P 10DLC vs. Other Alternatives

See how 10DLC SMS stacks up to messaging on other types of phone numbers.

Name	Shared Short Codes	Dedicated Short Codes	Toll-Free Numbers	10DLC
Approved for A2P Messaging	No	Yes	Yes	Yes
Supports Voice Calls	No	No	Yes	Yes
Local Area Code	No	No	No	Yes
Number of Msgs Per Second	High	High	Medium	High

Frequently Asked Questions About 10DLC SMS

Are shared short codes being banned?

Yes. Major cell carriers across the U.S. and Canada have announced that they intend to end service for shared short codes. This is expected to happen as early as March 2021. Dedicated short codes will continue to work.

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When will 10DLC be released?

Most major carriers such as Verizon, AT&T, and T-Mobile are in the early stages of testing 10DLC. We plan to begin offering a solution to select users in 2021.

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Can existing numbers be used for local A2P messaging?

Yes! We can set up 10DLC on your current business number, even if it’s a landline.

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How are trust scores determined?

In short, carriers want to be sure that their customers will not receive unwanted, dangerous, and spam-like text messages. Therefore, they ask for detailed information about your company and it’s SMS use case. An independent agency then assigns you trust scores based on whether your use case is low or high risk. A “low-risk” use case may be something like two-factor authentication. A high-risk use case may be sending messages about debt relief.

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What’s the difference between A2P and P2P messaging?

Application-to-Person (A2P) messages are typically generated via a software application. This is sometimes referred to as an “autodialer.” Person-to-Person (P2P) messaging refers to a conversation or dialogue between two individuals, P2P has low volumes and lower throughput compared to A2P.

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How do you collect phone numbers for group texting?

There are four popular ways to build your list. Use a text-to-join keyword. Add a web form to your site that lets people sign up online. Import an existing list. Create a mobile-sign up widget.

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