Navigating SMS Blog

Strong opinions and shared thoughts on text marketing, business, and tech. By the makers of SimpleTexting.

Texting & SMS marketing statistics in 2025

We surveyed 1,000 U.S. consumers as well as 400 business owners and digital marketers to glean key texting insights for 2025.



Image for Is cold texting illegal? Here’s what to do instead

Is cold texting illegal? Here’s what to do instead

The bad news is that cold texting is illegal. The good news is you can follow these tips to encourage prospects to opt in to your text messages.

Image for The CHEW framework: A social media strategy for small business

The CHEW framework: A social media strategy for small business

Coming up with ideas for social media as a business owner can be tough. Try this social media framework that's based on the concept of "building in public."



Your guide to affordable SMS marketing: Tools, tips, and tactics

You don't need to break the bank when you send text messages to customers. Find out how affordable SMS marketing can be.

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Image for The best way to text PDFs to your customers and contacts

The best way to text PDFs to your customers and contacts

Follow our step-by-step guide on how to text a PDF file to enhance your SMS marketing and business texting.

Image for Two e-commerce pros share their holiday SMS marketing results

Two e-commerce pros share their holiday SMS marketing results

See how two e-commerce marketers increased holiday sales with text messaging, and learn tactics you can use in your own BFCM campaigns.