SMS Marketing Blog

Making Behavior Change Stick with SMS Messaging

Published on April 18, 2017

Can texting help change human behavior for good? Two University of Pennsylvania researchers are leading a massive project to find out.

SMS Alerts: Class Attendance Up 17%, Course Failure Down 39%

Published on March 27, 2017

In Text Messaging Can Help 200,000 More Students Enroll in College, we wrote about how "low-cost nudges" like text messa...

Harvard Research App Uses Texts to Track Happiness

Published on March 9, 2017

Track Your Happiness is a free iPhone app developed at Harvard as "a scientific research project that investigates ...

The 2016 SimpleTexting $1,000 College Scholarship Winners

Published on February 15, 2017

Congratulations to the 2016 SimpleTexting $1,000 College Scholarship Contest winners: Sarah Dai Calgary, AB Unive...

Text Messaging Can Help 200,000 More Students Enroll in College

Published on February 3, 2017

In our Mass Text Messaging for Schools industry guide, we wrote about how schools can use SMS to send reminder te...

AdWords Now Permits Click to Text Message

Published on January 12, 2017

Back in October, Google announced it was rolling out a helpful SMS marketing tool for the AdWords platform that had pre...

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