Mobile App Captivates 20 Million with Text Message Stories

Published on June 30, 2017

A mobile reading app called Hooked is keeping millions of people engaged by using a fresh storytelling format—text messages.

Millennials and Gen Z: 86% Like SMS in the Interview Process

Published on May 31, 2017

According to the 2017 Yello Recruiting Study, Millennial and Gen Z candidates are big fans of using mobile and video technology in the interview process.

Making Behavior Change Stick with SMS Messaging

Published on April 18, 2017

Can texting help change human behavior for good? Two University of Pennsylvania researchers are leading a massive project to find out.

SMS Alerts: Class Attendance Up 17%, Course Failure Down 39%

Published on March 27, 2017

In Text Messaging Can Help 200,000 More Students Enroll in College, we wrote about how "low-cost nudges" like text messa...

Harvard Research App Uses Texts to Track Happiness

Published on March 9, 2017

Track Your Happiness is a free iPhone app developed at Harvard as "a scientific research project that investigates ...

The 2016 SimpleTexting $1,000 College Scholarship Winners

Published on February 15, 2017

Congratulations to the 2016 SimpleTexting $1,000 College Scholarship Contest winners: Sarah Dai Calgary, AB Unive...