SMS Marketing Blog

February 15, 2017
The 2016 SimpleTexting $1,000 College Scholarship Winners
Congratulations to the 2016 SimpleTexting $1,000 College Scholarship Contest winners: Sarah Dai Calgary, AB University of Toronto prospect (jump to essay) James Whitbread Pullman, WA Washington State University (jump to essay) Entrants were asked to write an essay expressing how their mobile device improves their lifestyle. We received more than 200 submissions from students in the U.S. and […]
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February 3, 2017
Text Messaging Can Help 200,000 More Students Enroll in College
In our Mass Text Messaging for Schools industry guide, we wrote about how schools can use SMS to send reminder texts, emergency alerts, and more to keep students engaged and in-the-know. A related story appeared in The New York Times in a Jan. 6 op-ed, “Text Your Way to College,” showing how text messaging can have a significant impact on college enrollment among low-income students. In […]
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January 12, 2017
AdWords Now Permits Click to Text Message
Back in October, Google announced it was rolling out a helpful SMS marketing tool for the AdWords platform that had previously been in beta testing—the click-to-message extension, available to anyone marketing on AdWords. Click-to-message is pretty much exactly what it sounds like. As with its older sibling, the call extension, it allows any user viewing your mobile […]
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August 4, 2016
43% of Drivers Ignore No-Texting Laws
At simpletexting.com, we’re always interested in finding out about how and where people are using their phones to send and receive text messages.  One of the most controversial times for people to send and receive text messages is while driving. To find out how often people are texting while driving we conducted a study amongst […]
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June 17, 2016
SMS Marketing Strategies to Reach Millennial Clients
It’s no secret that Millennials have a unique relationship with technology. For the generation who came of age during the rise of social media and the surge of cell phones, it can be hard to remember a time when friend requests and text messages were not part of daily life. In fact, Gen Y may […]
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May 17, 2016
Donald Trump Campaign Faces Lawsuits for Unwanted Text Messages
The Donald Trump presidential campaign has been charged with violating the Telephone Consumer Protection Act by sending unwanted political text messages to cellular phones. The Telephone Consumer Protection Act (TCPA) was passed in 1991 under President George H.W. Bush to protect the public from receiving unwanted telemarketer calls. Today, it equally applies to unsolicited text messages. […]
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