SMS Marketing Blog

May 17, 2016
Donald Trump Campaign Faces Lawsuits for Unwanted Text Messages
The Donald Trump presidential campaign has been charged with violating the Telephone Consumer Protection Act by sending unwanted political text messages to cellular phones. The Telephone Consumer Protection Act (TCPA) was passed in 1991 under President George H.W. Bush to protect the public from receiving unwanted telemarketer calls. Today, it equally applies to unsolicited text messages. […]
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May 16, 2016
Enter “The Nice Guys” Movie Sweepstakes!
Here at Simple Texting, we love implementing text message marketing in new and innovative ways. From customer surveys to Facebook and Twitter integration, SMS offers endless ways to engage with customers. We were thrilled when we were asked to help with a sweepstakes campaign for The Nice Guys, a new movie coming out in American […]
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May 6, 2016
How Text Messaging is Being Used in the 2016 US Presidential Campaign
If you’ve been a longtime observer of politics and text messaging, you might have heard about Barack Obama’s historic text in 2008, announcing he had chosen his Vice-Presidential candidate. Obama’s text message was hailed as a landmark moment in politics and technology, and analysts observed a connection between Obama’s use of technology and his support from younger […]
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April 18, 2016
The Best Times to Schedule a Text Message Campaign
With Simple Texting’s Scheduled Texts feature, you have the freedom to schedule your text messages for any date in the future. But when are the best times to send SMS texts? These tips may be useful the next time you’re scheduling a text message campaign. Consider what you’re sending. How customers respond to your text messages often depends on the […]
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April 6, 2016
How to Create a Unique Brand Voice in SMS Text Messaging
Crafting a brand voice is important for all businesses, but how do you create a memorable voice in just 160 characters? Although SMS text marketing messages may be shorter than email marketing campaigns and other business writing, you still want to create a unique tone to engage your consumers. Check out these tips to learn […]
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April 1, 2016
How MSNBC Uses SMS Marketing
How are businesses and news outlets using SMS marketing today? The possibilities with text marketing are virtually endless, but one of the most popular features is to send customized alerts to subscribers. Interested in hearing about the latest current events the moment they happen? With text message marketing, now you can. Most of America’s leading news sources, like ABC News and […]
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