Definitions

Explore posts written to simplify the jargon and technical terms you may encounter during your journey with text marketing.

What Is a VoIP Number, and When Should You Get One?

VoIP and virtual phone numbers enable you to choose your area code and connect with people around the world like neighbors. Learn how it's all made possible.



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The Ultimate Mobile Marketing Glossary

Learn the ABCs of mobile and text marketing with this handy glossary and reference guide.

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SMS Gateway for Text Messages and MMS

An SMS, MMS, or text message gateway is a system that makes it easy for mobile networks and SMS applications to communicate.



6 Promotional Message Examples to Copy

Got a new sale or product to share? Learn what a promotional message is and the key to writing the perfect one.

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What Is a Bounce Back Campaign?

Learn what a retail or e-commerce bounce back campaign is as well as how to run one. Make your campaigns more effective when you add SMS.

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What Is SMS Remarketing and How Does It Work?

Learn the in’s and out’s of SMS remarketing as well as some best practices accompanied by tactics in action!