Definitions

Explore posts written to simplify the jargon and technical terms you may encounter during your journey with text marketing.

What Are SMS and MMS Carrier Fees?

Some wireless carriers apply surcharges to messages sent on their networks. Here’s how we handle these fees.



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Difference between push notifications and SMS notifications

You need to get your messages in front of users. What's the best way to do this? Find out in this article about SMS notifications and push notifications.

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Common text abbreviations and how to use them

Abbreviations, acronyms and slang are common place in SMS messages, even those sent out by businesses. Use this quick guide to decide when and how to use SMS abbreviations.



What is a VoIP number, and who should get one?

VoIP and virtual phone numbers enable you to choose your area code and connect with people around the world like neighbors. Learn how it's all made possible.

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How to send a link in a text message that will inspire action from your contacts

Learn the benefits and best practices of texting links, along with how to send a link in a text message.

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Texting Acronyms: The Complete Guide

We use acronyms in texts every day. From LOL to ASAP, it’s tough to keep the capital letters and periods straight. This texting acronyms list will help.