Definitions

Explore posts written to simplify the jargon and technical terms you may encounter during your journey with text marketing.

13 promotional text message examples to copy

Got a new sale or product to share? Learn what a promotional message is, the key to writing the perfect one, and some promotional message examples to inspire you.



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How to send a link in a text message that will inspire action from your contacts

Learn the benefits and best practices of texting links, along with how to send a link in a text message.

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SMS Geofencing: What It Is and How It Works

SMS Geofencing may sound intimidating, but it’s one of the most effective ways to reach your audience. Use this guide to understand how, when and why to leverage it.



SMS short codes vs SMS long codes: which one is right for you?

The main difference is that an SMS long code is a 10 digit number that can be used to send SMS messages, plus send and receive faxes or calls. SMS short codes are different because they are 5-6 digits and can only send and receive texts.

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What Are SMS and MMS Carrier Fees?

Some wireless carriers apply surcharges to messages sent on their networks. Here’s how we handle these fees.

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What Is a Bounce Back Campaign?

Learn what a retail or e-commerce bounce back campaign is as well as how to run one. Make your campaigns more effective when you add SMS.