Want to learn how nonprofit text messaging works? This guide outlines how to save time and money on sending text messages for your organization.
Despite differing missions, services, and scope, all nonprofits have to focus on one thing to sustain growth: reliable communication.
Discovering more efficient ways to engage your donors and those you serve is the cornerstone of nonprofit marketing. With text marketing, you can send custom messages to all of your supports at once with no delays and at a low cost.
Maybe you need to reach an audience that doesn’t always have access to email. Or perhaps you’re looking for a more efficient way to reach larger audiences with one message.
Either way, a reliable communication platform is crucial.
Luckily, mass texting has been proven to drive results in businesses across all industries. Check out the numbers:
Nonprofits around North America use SimpleTexting to reach their audience for use cases:
Investing in a group texting service for your nonprofit can help you reach your audience faster, increase event attendance, and create stronger donor appeals.
From sending out a simple text blast to more complex solutions developed with our API — almost anything is possible.
To give you a better idea of how nonprofit SMS works, we’ll walk you through a few of the most common use cases we see.
Also known as group texting for nonprofit organizations, mass texting is not just a tool for marketing — it’s an essential lifeline in the bustling world of nonprofit organizations.
Mass texting helps nonprofits stay connected to a large audience and be responsive in a way that other channels simply can’t match.
There are countless ways your team can effectively use this tool. Here are just a few:
So whether it’s rallying donations, coordinating events, aligning volunteers, or sending critical updates, mass texting is a trusted ally in the impressive arsenal of nonprofit tools. It’s not just about saving time but enhancing the connectivity that drives your mission forward.
📚 Recommended reading: How to start texting for nonprofits
With our nonprofit messaging service, you can send text message campaigns and have one-on-one conversations with your contacts.
Consider adding a click-to-text button to your website to start more conversions with people who may need your services.
The Crisis Text Line uses an SMS keyword to connect people in need of emergency mental health assistance with access to counsel immediately. Their click-to-text button even opens the message preloaded with the phone number and keyword for you.
Many of our customers also connect their web forms to SimpleTexting so that they can automatically send a text message to interested parties.
The benefit? Instant response times leave people feeling heard, cared for, and secure.
Common use cases for nonprofit two-way text messaging:
To quickly and seamlessly communicate with your staff and supporters, you’ll need a reliable nonprofit texting service.
Imagine you’re organizing a fundraising event. Using a text message platform, you can easily send instant updates and reminders to your participants, keeping them in the loop.
Or maybe you want to mobilize your volunteers for an urgent project — a quick SMS can get your message across promptly and effectively.
We’ve helped thousands of nonprofits with their SMS needs, but here’s some impartial advice, no matter which platforms you evaluate:
Resources are often stretched thin at nonprofits. When it comes to promoting your cause, you don’t have the opportunity to “throw things at the wall and see what sticks.”
Industry standard pricing can vary, depending on the features we mentioned above. But it’s the per-message price that you may find the most useful to compare with.
It’s also worth understanding if credits roll over from one month to the next or if a discount is available for nonprofit organizations! Our discount is 15% for all 501c3 nonprofits. 😉
SimpleTexting’s mass texting service for nonprofits is both flexible and affordable. Our pricing plans are based on how many messages you intend to send monthly, and it’s easy to up or downgrade at any time.
💡 SimpleTexting Tip: 501C3 nonprofits interested in leasing a dedicated short code for their business may qualify for a Charitable Organization discount (60% off the monthly cost). If your NPO has at least three stars on Charity Navigator and has an accredited logo on Give.org, reach out to a SimpleTexting team member for more information.
Nonprofit text message marketing can help you reach the people you serve with resources, events, program updates, and more. And there are a few different ways you can do it.
One of the simplest ways to reach a large audience with bulk messages is through keywords. An SMS keyword is a word or phrase that people can text to your nonprofit’s phone number to opt-in for messages.
What might this look like for you?
Let’s say your nonprofit organizes summer meals for kids on free lunch programs. On the last week of school, a child hands a flier to their parents that says, “Text LUNCH to (833) 602-8038 to enroll your child in the free summer lunch program.”
This is what your subscribers would see:
Without the need for telephone tag or emails sent to spam, you seamlessly enrolled a child into your program in seconds. And better yet, you can follow up with parents and automatically send a series of texts using our autoresponder feature.
Once you’ve gathered your contact list, either through keywords or by uploading a list of phone numbers that have permitted you to text them, you can send them informative text blasts in a few clicks!
For example, you could let them know about upcoming events or fundraisers. You can even include photos of event flyers to provide additional details when needed.
Using SMS integrations can be a massive time-saver, helping you to streamline your nonprofit’s operations for greater efficiency. It's all about making your life easier by keeping everything neatly organized in one place.
Imagine having your CRM, online donation system, event sales data, and email all connected to your text messaging platform.
Benefits of SMS integrations for nonprofits:
So, why not explore incorporating SMS integrations into your nonprofit's communication strategies? They're designed to save you time, keep things running smoothly, and ultimately, help you focus on what really matters — making a difference in the world.
Mass texting can be your nonprofit’s Swiss army knife communication tool — handy for any situation. Here are some of the most common ways we’ve seen other organizations use the platform.
💡 Pro tip: Add images, videos, GIFs, PDFs, and other media files to your texts with MMS messaging.
No matter what messages you’re sending, there are a few cardinal rules that will help steer your texts in the right direction:
📚 Recommended reading: Tips for writing nonprofit text messages
There you have it — everything you need to know about nonprofit text marketing in one straightforward guide.
Ready to get started? Try SimpleTexting free for 14 days — no credit card or contract required. If you like what you see, we can offer you a 15% discount when you upgrade to a paid plan.