First time crafting a nonprofit SMS campaign? We got you. Here's how to plan, send, and see the results of your text messages in five straightforward steps.
Launching your first nonprofit text messaging campaign? Good news — it’s easier than you think.
If you’re wondering what the journey looks like, I’ve got a five-step plan to take you through writing, sending, and analyzing your first campaign:
SimpleTexting is nonprofit text messaging software
Before sending your first SMS blast, set up two important automated messages:
Start with a welcome note thanking them for joining and letting them know what to expect. Then, send a compliance message (which is free with SimpleTexting) which is required in the SMS industry and helps consumers know what they’re subscribing to.
Next, select the topic of your first text message campaign. Options could include:
Who should receive this text message? You can send your texts to an existing contact list or build a new one.
Write text messages that are short and packed with purpose. Include the most important details, and give specific instructions on next steps (like “Reply to this message to sign up.”)
💡 I recommend writing out your message in a Word or Google Doc first and running it through a grammar and spelling checker.
If you’re stuck on what to write, try our AI Assist tool to get ideas based on the message you’re trying to convey.
Test AI Assist out when you sign up for a free 14-day trial of SimpleTexting (no credit card required).
Ready to send your text message campaign out into the world? First, you need to create a campaign in your SMS platform.
Here’s how it works in SimpleTexting:
📹 Watch this video tutorial on how to set up and schedule a campaign in SimpleTexting:
How will you know if your text resonated with your audience?
Keep tabs on how your campaign performed using the Analytics report tab in SimpleTexting.
Monitor the results from your campaign, like:
These insights will help you improve future outreach efforts.
For example, if your message sees an unsubscribe rate of more than 3%, it might not be hitting the mark. So you’ll know that you need a new approach for future text messages.
Have questions about launching your nonprofit’s first text campaign? We're here to help seven days a week. Call or text us at (888) 663-6856, or click the blue button in the bottom right corner of your screen to chat.
📌 Dive into our How to Start guide for more ideas on running successful nonprofit text campaigns.