Learn about how sending nonprofit MMS messages can help you relay stronger, more appealing content to your audience.
A text message from your nonprofit provides a quick, 160-character moment to capture the hearts and minds of donors, volunteers, and supporters alike. But what if you could expand your messages to create an impact that stays with recipients throughout their day?
With MMS, it’s possible.
So let’s explore how your nonprofit could use MMS to engage your audiences.
Semiotics, or the study of how techniques like photos and videos influence audiences on a subconscious level, is nothing new to nonprofits.
The belief within this social science is that a thoughtful choice of visuals can have a direct impact on behaviors such as increased donations and mood management. I’ll spare you the details, but researchers have found a pretty direct correlation between images and donations.
Rich media allows you to show recipients something instead of telling them. And that kind of demonstration results in a deeper, more meaningful bond with the content.
The same principle stands in storytelling. Images are just as effective storytelling devices as text, but together they’re unstoppable messaging machines.
This is where MMS comes in. As opposed to its counterpart (SMS) that solely sends short-form text messages, MMS allows you to send rich media such as photos or videos. MMS also extends your character limit from 160 to 1,600!
Combine the two and you’ve got a fairly robust new way to communicate with your nonprofit’s audiences.
You can use MMS to send images that help you to show your recipients something with your messages as opposed to just telling them. For example:
1. Improve donation thank-you messages”
2. Demonstrate a need for supplies or donations:
3. Show progress on a project that donations/volunteer hours contributed to:
4. Encourage people to continue to give by sharing outcome-related pictures:
When you include images in your texts, you invite subscribers to get more involved with your cause, whether it’s with their time, emotions, or resources.
That kind of impact is a key ingredient in any recipe for engagement.
In addition to encouraging an emotional connection, MMS has other benefits.
Leveraging the power of MMS is easier than you think. Here’s an easy guide to get you started.
Campaigns are great for getting one message out to your whole subscriber base instantly.
You can also send MMS messages through SimpleTexting’s inbox for more individual interactions.
This article was originally published October 29, 2019. It was updated and repurposed September 19, 2023. Meghan Tocci contributed to this piece.