Keyword & Short Code - SMS Marketing Features - SimpleTexting
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Keyword & Short Code

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SimpleTexting makes it easy for you to reach your customers via text messages. All you have to do is reserve a specific keyword, and then your customers can text that keyword to your number to subscribe to future updates.

What Is an SMS Keyword?

An SMS keyword is a word or phrase that your customers can text to a 10-digit number or designated text short code. When they do, they’re signing up for future SMS marketing campaigns. For example, if a restaurant asks you to text BURGER to 555888, BURGER is the keyword.

What Number Can I Use with Keywords?

By default, we set up every SimpleTexting account with a toll-free number and unlimited keywords. The benefit of using a toll-free number is that you don’t share it with anyone else. This means you’ll have all the keywords under the sun at your disposal It’s also possible to buy a vanity toll-free number through a third-party such as, then text-enable it with SimpleTexting. This would allow you to have an easy-to-remember number such as 1-800-PIZZA.

What Is an SMS Short Code?

If you plan on using keywords often, you may be better off with an SMS short code. This is a 5 or 6-digit number that customers can text to sign up for SMS updates. With SimpleTexting, you get access to our memorable shared short code: 555888. We also have short codes approved for use by specific industries such as real estate and education. Click the blue chat bubble to start a conversation with our support team about how to gain access to one of these numbers. If you want a dedicated short code just for your business or organization, we can help with our enterprise solutions.

How to Use Keywords

You can use keywords in many different ways to communicate with customers. For instance, you can invite them to text a keyword to receive coupons, information about changes in business hours, or notifications of upcoming events. In your keyword confirmation message, which can be an SMS or MMS message, you can also share exclusive offers, discounts, even just a simple thank you for joining note!

Examples of Keywords

Keywords can be used for a variety of marketing campaigns. Using our autoresponders feature, you can create a staggered series of messages that starts after someone texts in your keyword. Here are some other ways our customers use keywords:

  • Subscribing customers to your list: “Text SIMPLE to 555888 to receive updates from SimpleTexting.”
  • Text to Vote to get feedback: “Text GATORADE to 555888 to vote for our new flavor.”
  • Text to Win sweepstakes: “Text TOYOTA to 555888 for the chance to win a 2019 Corolla!”
  • Triggers, also known as sub-keywords, allow customers to receive updates, replies to questions, and information about your business: “Text HOURS to 555888 to receive our open hours for the week.”