One of the quickest and easiest ways to collect phone numbers and grow your subscriber list is to create and promote an SMS keyword. All you have to do is decide what your keyword is, and then your customers can text it to your number to subscribe to future updates.
Create Your First Keyword For Free
What Is an SMS Keyword?
When they do, they’re signing up for future text messages. For example, if a pet store asks you to text PetPalace to 555888, PetPalace is the keyword.
With SimpleTexting you can create multiple keywords for your phone number at no additional cost. These keywords can then help you build different subscriber lists.
For example, Pet Palace could create a text-to-join keyword for their grooming business or even a keyword by pet type.
This allows customers to subscribe to texts that align with their interests and businesses to segment their audiences.
What Is an Autoresponse?
When you create a keyword, you’ll also get the opportunity to write an autoresponse that gets sent to a subscriber after they’ve texted the keyword to your number.
This automated text message is typically used to confirm that someone’s subscribed to future text messages and welcome them.
Some businesses even offer an incentive for joining. Here’s an example of an autoresponse for a restaurant text marketing program.
What Number Can I Use with Text Keywords?
Keywords work well with the following number types:
- Short codes: short codes and dedicated short codes are five or six-digit phone numbers, like 555888, that customers can text to sign up for SMS updates.
- Toll-free numbers: these are 10-digit phone numbers that begin with a three-digit toll-free code (800, 888, 877, 866, 855, 844, or 833). We can text-enable an existing toll-free number your customers are familiar with.
- Vanity toll-free numbers: This is a toll-free telephone number that, after the three-digit code, spells a name, word, or acronym. For example, 1-800-FLOWERS or 1-888-NEW-CARS.
If you’re not sure what number to choose, here’s a guide to picking the right phone number type for your business.
How Businesses Use Keyword Text Messaging
Organizations use keywords in many different ways. We see businesses:
- Invite people to text a keyword to receive coupons or join a text club
- Sign up people to an emergency text alert system
- Subscribe people to a series of texts using our autoresponders feature
Examples of Keywords
Here are some other ways our customers use keywords:
- Subscribing customers to your list: “Text SIMPLE to (833) 222-3059 to receive updates from SimpleTexting.”
- Text to Vote Surveys to get feedback: “Text GATORADE to 900900 to vote for our new flavor.”
- Text to Win sweepstakes: “Text BOOKS to (833) 222-3059 for the chance to win free books for your classroom!”
- Triggers, also known as sub-keywords, allow customers to receive updates, replies to questions, and information about your business: “Text HOURS to 35344 to receive our open hours for the week.”
How to Set up a Keyword
To set up your first keyword follow along with the video below, or go through the instructions step-by-step here.