SMS Keywords

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One of the quickest and easiest ways to collect phone numbers and grow your contact list is to create and promote an SMS keyword. All you have to do is decide what your keyword is, and then your customers can text it to your number to subscribe to future updates.

Create Your First Keyword For Free

We’re confident you’ll love how easy it is to use keywords with SimpleTexting. That’s why we let you create one free and send 50 text messages. No credit card required.
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What Is an SMS Keyword?

An SMS keyword is a word or phrase that your customers can text to a registered local number or toll-free number.

When they do, they’re signing up for future text messages. For example, if a pet store asks you to text PetPalace to 833-704-98210, PetPalace is the keyword.

With SimpleTexting you can create multiple keywords for your phone number at no additional cost. These keywords can then help you build different contact lists.

For example, Pet Palace could create a text-to-join keyword for their grooming business or even a keyword by pet type. 

This allows customers to subscribe to texts that align with their interests and businesses to segment their audiences.

What Is an Autoresponse?

When you create a keyword, you’ll also get the opportunity to write an autoresponse that gets sent to a contact after they’ve texted the keyword to your number. 

This automated text message is typically used to confirm that someone’s subscribed to future text messages and welcome them. 

Some businesses even offer an incentive for joining. Here’s an example of an autoresponse for a restaurant text marketing program.

Today 8:25 AM
Thanks for your interest in our Bunsen Burger’s text club. We can’t wait to share the best deals with you. As a show of our appreciation, here’s 10% off your next order. Just show us this message next time you dine with us. Offer ends 21/11.

What Number Can I Use with Text Keywords?

Keywords work well with the following number types:

    • Toll-free numbers: these are 10-digit phone numbers that begin with a three-digit toll-free code (800, 888, 877, 866, 855, 844, or 833). We can text-enable an existing toll-free number your customers are familiar with.
    • Vanity toll-free numbers: this is a toll-free telephone number that, after the three-digit code, spells a name, word, or acronym. For example, 1-800-FLOWERS or 1-888-NEW-CARS.
    • Registered Local numbers: these are standard 10-digit numbers. Yes, just like your landline or VoIP number. If you already have one that you’d like to use, we can text-enable it!
    • Dedicated short code: a short code is an abbreviated phone number that is 5 or 6 digits in length. Short codes are designed for instances when a business or organization needs to send or receive a high volume of text messages in a short amount of time.

If you’re not sure what number to choose, here’s a guide to picking the right phone number type for your business.

How Businesses Use Keyword Text Messaging

Organizations use keywords in many different ways. We see businesses:

Examples of Keywords

Here are some other ways our customers use keywords:

      • Subscribing customers to your list: “Text SIMPLE to (833) 222-3059 to receive updates from SimpleTexting.”
      • Text to Vote Surveys to get feedback: “Text GATORADE to (833) 222-3059 to vote for our new flavor.”
      • Text to Win sweepstakes: “Text BOOKS to (833) 222-3059 for the chance to win free books for your classroom!”
      • Triggers, also known as sub-keywords, allow customers to receive updates, replies to questions, and information about your business: “Text HOURS to 35352 to receive our open hours for the week.”

How to Set up a Keyword

To set up your first keyword follow along with the video below, or go through the instructions step-by-step here.