One of the quickest and easiest ways to collect phone numbers and grow your subscriber list is to create and promote an SMS keyword. All you have to do is decide what your keyword is, and then your customers can text it to your number to subscribe to future updates.
Create Your First Keyword For Free
What Is an SMS Keyword?
When they do, they’re signing up for future text messages. For example, if a pet store asks you to text PetPalace to 833-704-98210, PetPalace is the keyword.
With SimpleTexting you can create multiple keywords for your phone number at no additional cost. These keywords can then help you build different subscriber lists.
For example, Pet Palace could create a text-to-join keyword for their grooming business or even a keyword by pet type.
This allows customers to subscribe to texts that align with their interests and businesses to segment their audiences.
What Is an Autoresponse?
When you create a keyword, you’ll also get the opportunity to write an autoresponse that gets sent to a subscriber after they’ve texted the keyword to your number.
This automated text message is typically used to confirm that someone’s subscribed to future text messages and welcome them.
Some businesses even offer an incentive for joining. Here’s an example of an autoresponse for a restaurant text marketing program.
What Number Can I Use with Text Keywords?
Keywords work well with the following number types:
- Toll-free numbers: these are 10-digit phone numbers that begin with a three-digit toll-free code (800, 888, 877, 866, 855, 844, or 833). We can text-enable an existing toll-free number your customers are familiar with.
- Vanity toll-free numbers: this is a toll-free telephone number that, after the three-digit code, spells a name, word, or acronym. For example, 1-800-FLOWERS or 1-888-NEW-CARS.
- Local numbers: these are standard 10-digit numbers. Yes, just like your landline or VoIP number. If you already have one that you’d like to use, we can text enable it!
- Dedicated short code: a short code is an abbreviated phone number that is 5 or 6 digits in length. Short codes are designed for instances when a business or organization needs to send or receive a high volume of text messages in a short amount of time.
If you’re not sure what number to choose, here’s a guide to picking the right phone number type for your business.
How Businesses Use Keyword Text Messaging
Organizations use keywords in many different ways. We see businesses:
Examples of Keywords
Here are some other ways our customers use keywords:
- Subscribing customers to your list: “Text SIMPLE to (833) 222-3059 to receive updates from SimpleTexting.”
- Text to Vote Surveys to get feedback: “Text GATORADE to (833) 222-3059 to vote for our new flavor.”
- Text to Win sweepstakes: “Text BOOKS to (833) 222-3059 for the chance to win free books for your classroom!”
- Triggers, also known as sub-keywords, allow customers to receive updates, replies to questions, and information about your business: “Text HOURS to 35352 to receive our open hours for the week.”
How to Set up a Keyword
To set up your first keyword follow along with the video below, or go through the instructions step-by-step here.