Best Practices

Ever wonder if there’s something you could be doing a little better? We’re here to help you feel confident about your texting efforts.

45+ Texting & SMS Marketing Statistics to Know in 2023

71% of consumers are signed up to receive texts from businesses in 2023. We surveyed 1,400 consumers, business owners, and digital marketers to understand how these parties view and use SMS in 2023.



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What You Need to Know About SMS Campaigns

Get ready! It's time to learn everything there is to know about SMS campaigns.

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How To Actually Personalize Your SMS Campaigns

No one wants to get a vague, generic text from a brand. Here’s some crucial do’s and don’ts as you create and personalize your text messages.



6 Ways Responsible Businesses Avoid Carrier Filtering

Learn how businesses and SMS marketers avoid carrier filtering and make sure their messages reach their customers' inboxes.

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How to Use SMS to Deliver Bad News to Your Customers

Despite our best efforts, sometimes we let our customers down. When done correctly, SMS marketing can be a highly effective way to deliver bad news. Learn how.

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Is SMS Marketing Invasive? Yes, But It Doesn’t Have to Be

There are so many examples of SMS marketing gone wrong. But done right, it can lead to major pay offs.