Drew Wilkinson

Drew Wilkinson's Posts

Drew Wilkinson is the Head of Marketing at SimpleTexting. Drew has more than a decade of experience managing successful integrated marketing programs to build brands, raise awareness, and generate demand.

Texting & SMS marketing statistics in 2025

We surveyed 1,000 U.S. consumers as well as 400 business owners and digital marketers to glean key texting insights for 2025.



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SMS vs MMS text messages: definition & differences

Learn the differences between SMS and MMS texts along with ways to combine them for the best marketing and messaging.

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How to write the perfect appointment confirmation text

Appointment no-shows are frustrating and can lower your revenue. Prevent them with these appointment confirmation text templates and best practices.



Canadian texting service: How to reach your customers with business texting and SMS marketing

If you’re looking for a text message service in Canada that makes it easy to send marketing campaigns, you’ve come to the right place. Here’s how our platform works.

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What is the cost of SMS marketing? (And what’s the ROI?)

SMS marketing services often have different cost structures. Here are the questions to ask when reviewing them.

Image for 10 welcome text message examples [plus 7 tips to write your own]

10 welcome text message examples [plus 7 tips to write your own]

Discover how to put together a welcome text message that will keep subscribers tuned into future texts and engaged with your brand.