Industry News

SMS, RCS, TCPA—there’s a lot of confusing lingo in the world of text messaging. Here’s the latest news, simplified.

SMS Marketing Report: new business texting statistics for 2026

We surveyed 1,000 consumers and 400 SMS marketers to uncover hot topics that we all need to know - including consumer behaviors, marketing ROI, and the impact of AI on business texting.



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Texting & SMS marketing statistics in 2025

We surveyed 1,000 U.S. consumers as well as 400 business owners and digital marketers to glean key texting insights for 2025.

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Texting & SMS marketing statistics in 2024

We surveyed 1,400 consumers and businesses to glean key texting insights for 2024. Here's what we found.



How to switch from Zipwhip to SimpleTexting

With Zipwhip’s SMS service ended on December 1st, 2022, find out how to smoothly transition over to SimpleTexting without losing your contacts or important texting features.

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Image for 45+ texting and SMS marketing statistics to know in 2023

45+ texting and SMS marketing statistics to know in 2023

71% of consumers are signed up to receive texts from businesses in 2023. We surveyed 1,400 consumers, business owners, and digital marketers to understand how these parties view and use SMS in 2023.

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Fast facts about the first SMS text ever sent

How and what we text has changed a lot over the years. Learn about what started it all back in 1992.