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Industry News

SMS, RCS, TCPA—there’s a lot of confusing lingo in the world of text messaging. Here’s the latest news, simplified.

Fast Facts About the First SMS Text Ever Sent

How and what we text has changed a lot over the years. Learn about what started it all back in 1992.



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What Businesses Need To Know About TCPA Text Regulations And The Coronavirus (Updated)

COVID-19 has resulted in a national state of emergency. Learn what that means for your communication plans.

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What to Know About the CTIA’s 2019 Messaging Principles and Best Practices

Find out the latest guidelines from the Cellular Telecommunications Industry Association.



FCC Confirms Legality of Opt-Out Messages

Text message marketing is regulated by, among other bodies, the Federal Communications Commission (FCC) and the Telephone Consumer Protection Act (TCPA). Last week, the FCC made an important ruling, giving SMS marketers more freedom to practice good customer service. The ruling confirmed the legality of sending a confirmation message to recipients who opt out of an SMS […]

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Image for 4 out of 5 People Texting, Pew Finds

4 out of 5 People Texting, Pew Finds

80% of American cellphone owners are texting, up from 57% in 2007, according to a new study by the Pew Research Center. Credit goes to the New York Times Bits Blog for spotting the stat first. The new report confirms what we speculated in an earlier blog post, that “rumors of texting’s demise are greatly exaggerated.” […]

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Papa John’s Sends Illegal Texts, Faces $250 Million Lawsuit

If you ever wanted a glaring example of text message marketing done wrong, just check out Papa John’s, currently being sued for $250 million. The pizza chain allegedly sent 500,000 illegal text messages to its customers back in 2010. Why were they illegal text messages? Because Papa John’s never got consent to text their customers. They […]