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Text marketing was featured on the sports world's biggest stage as the NFL used text-2-vote to determine the Super Bowl MVP.
This year, NBA fans are using text messages to send their favorite players to the All-Star Game in Houston, Texas. Fans participate by texting a player’s last name to the short code 69622 (MYNBA). Fans can vote via SMS up to 10 times a day until balloting closes on January 14. The All-Star Game is […]