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A Statement on Ukraine

How we’re supporting colleagues affected by the invasion of Ukraine.



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Texting Etiquette – What’s Appropriate to Send Via Text Message?

With nearly everyone sending text messages these days, you may be wondering what kind of texting etiquette to practice. What is and isn't appropriate to send via text message? Learn some fun facts about texting etiquette in this helpful guide.

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How the Crisis Text Line Saves Lives with SMS

Text Messaging Saves Lives Over 10 million people have reached out to the Crisis Text Line since its official establishment in 2013. Though this number may sound staggering to some, it wouldn’t be to the resource’s primary users: teenagers, who regularly use their phones to send between 2,000 and 4,000 text messages per month. The overwhelming […]



How Text Messaging Is Being Used in the 2016 U.S. Presidential Campaign

If you’ve been a longtime observer of politics and text messaging, you might have heard about Barack Obama’s historic text in 2008, announcing he had chosen his vice-presidential candidate. Obama’s text message was hailed as a landmark moment in politics and technology, and analysts observed a connection between Obama’s use of technology and his support from younger […]

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Image for How to Create a Unique Brand Voice in SMS Text Messaging

How to Create a Unique Brand Voice in SMS Text Messaging

Crafting a brand voice is important for all businesses, but how do you create a memorable voice in just 160 characters? Although SMS marketing software messages may be shorter than email marketing campaigns and other business writing, you still want to create a unique tone to engage your consumers. Check out these tips to learn […]

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How MSNBC Uses SMS Marketing

How are businesses and news outlets using SMS marketing today? The possibilities with text marketing are virtually endless, but one of the most popular features is to send customized alerts to subscribers. Interested in hearing about the latest current events the moment they happen? With text message marketing, now you can. Most of America’s leading news sources, like CNN, allow you to […]