New data: 90.09% of businesses that use text messaging report their marketing is successful, according to proprietary research of 400 brands.
Businesses that text customers are 217.33% more likely to report success than businesses that don’t use text messaging.
That’s a new finding derived from the original data in SimpleTexting’s State of Texting and SMS Marketing 2023 proprietary research study.
Key facts about business texting and marketing success:
Exactly 400 unique businesses participated in this study, with data provided by 292 business owners and 108 marketing managers, all based in the United States. This sample was not derived from SimpleTexting’s customer or audience base but through a third-party provider.
SimpleTexting is text marketing software
💡 Key finding: Businesses that text are 2.17 times more likely to report marketing success.
In 2021, 62% of consumers had subscribed to receive texts from at least one business. In 2023, 71% of customers have subscribed to receive texts from businesses.
That’s a 14% increase in adoption with more consumers who are:
To summarize: The majority of your audience is likely open to getting text messages from your business.
Look, it’s always risky knowing where to invest your effort. And having worked in the marketing, sales, and customer service industries, I know how noisy it can be.
It seems like there’s always some new or innovative concept for social media, emails, ads, blog posts, business listings, reviews, chatbots, and the list goes on. These are all things you could do.
For your small business, the questions become:
That’s why building on a channel you know your audience prefers can be a worthwhile investment.
💡 Key finding: 90.09% of businesses that text their customers report marketing success.
Let me rephrase that: Marketing is successful at 9 out of 10 businesses that leverage text messaging.
It sounds like texting is a sure bet for marketing success.
There are examples of businesses that have…
…all with texting.
While there are varied reasons for the success behind these stories, there are several unique truths for business texting specifically.
Texting starts as little as $29 a month. For the modest investment, texting can be an additional channel to support your marketing success.
Editor’s note: Keep in mind, this data is correlative. Businesses that report marketing success are highly likely to use texting as a component of their strategy, but texting is likely not the only marketing channel these businesses use.
💡 Key finding: 85.75% of businesses text customers in 2023. That’s a 56% increase since 2022.
The rate of business texting adoption has been increasing drastically over the past couple of years:
|Percent of businesses that have texted customers with a texting service:|
That’s a 31% adoption rate increase for text marketing from 2021 to 2022, and a 56% increase from 2022 to 2023. If you’re looking at that jump from 42% in 2021 to 86% in 2023, that’s a 105% adoption rate increase for business texting in just two years.
It makes sense. After all, 71% of consumers have already subscribed to receive text messages from businesses. It looks like more businesses are simply capitalizing on this trend.
Long story short: If you adopt texting for your business, you’re not the first. You’re among good company.
These stats also indicate that texting isn’t just for big businesses. The percentages couldn’t be this high if that were the case (more than 95% of all businesses in the U.S. are small businesses).
In fact, there is evidence to suggest that texting for small businesses is extremely lucrative. Most people (91%) prefer supporting small businesses when it’s convenient, according to a report sponsored by Zendesk (PDF).
To sum it up:
Give business texting a test drive with a free trial from SimpleTexting.
Nathan is the head of content and SEO at SimpleTexting. With the help of an awesome team, he’s attracted more than 65 million website visitors, converted 10 million email subscribers, and supported 300,000 software users. He's written for the likes of Fast Company and his work has been referenced in publications like Forbes. Nathan has 15 years of proven corporate and startup marketing experience and continues to venture off the beaten path. When he’s not marketing, you’ll catch Nathan canoeing in the Boundary Waters or training for his next ultra marathon. Connect with Nathan on LinkedIn.More Posts from Nathan Ellering
Start a text marketing campaign or have a 1-on-1 conversation today. It's risk free. Sign up for a free 14-day trial today to see SimpleTexting in action.
No credit card required