Learn about emerging mobile marketing trends across Canada as well as areas of opportunity for your businesses to get started with texting.
If you didn’t already know, the SimpleTexting platform is compatible with all major carriers across both the U.S. and Canada. Everything from our pricing structure to our number types can be structured to meet the needs of our neighbors to the north!
While the real bread and butter of text marketing remain the same, there are certainly some updates relevant to our Canadian audience that we want to share.
We’ll begin with some general information about the current mobile usage climate in Canada and follow with how this affects all text marketing-related business practices.
Recent studies conducted by Dx3 Canada have revealed some enlightening information on the Canadian state of mobile this day in age. Similar to the U.S market trends, mobile as a business tool continues to grow and evolve as more people open themselves up SMS-based brand communication.
Some significant takeaways from their study include:
In summary, mobile communication is only growing in Canada, but the number of brands adopting SMS is still relatively low. The recent data points to a positive perception of texting with businesses, so to jump in with a text marketing service now is to find yourself an early and successful adopter of the technology.
Texting is similar to other marketing tools in the sense that how it’s used can be completely tailored to your goals and needs. However, any geographic territory comes with a general list of similarities. There are a few trends specific to Canada that we can point to.
Here are three interesting Canadian text marketing trends for you to know.
Ever since Microsoft’s decision to give Xbox users the ability to stream their games to mobile devices, the gaming industry has seen tremendous growth across Canadian SMS marketing. The mobile gaming sphere is highly popular, especially among the younger demographics. The rise of advertising and push notification opportunities via mobile is blown wide open with these developments.
The travel industry has evolved in a near 180 since the advent of the internet. While traditional travel agencies continue to disappear, the number of Canadians going on holiday hasn’t waned. It’s been replaced by online bookings. Especially mobile online bookings.
Way back in 2010, Canadian mobile users saw a huge spike in usage with 54% of buyers accessing travels sites via their cell. Every year since, that number has grown as much as 125%!
As Canadians continue to favor their cellphones as a source for travel-related purchases, texting becomes the perfect tool for anyone across the industry to implement.
Canadian e-commerce companies, similar to those in the U.S. have benefited from some of the latest Google algorithm adjustments. These changes to the crawl actually support more mobile-friendly pages on websites. Specifically, the ones that have actively worked to improve their mobile interface to more closely resemble the desktop presentation.
These trends are pushing more and more e-commerce retailers towards engaging with mobile-based marketing strategies, the premier of which being text marketing.
The latest reports show that 70% of the population in Canada has a smartphone, which presents a huge opportunity for businesses. Plus, texting is capable of reaching all cellphones—not just smartphones. If your organization needs to reach people in Canada, feel free to try your hand with our 14-day, risk-free trial and see what the hype is about.
Meghan Tocci is a content strategist at SimpleTexting. When she’s not writing about SaaS, she’s trying to teach her puppy Lou how to code. So far, not so good.More Posts from Meghan Tocci
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