Blog/Getting Started

Canadian Texting Service: How to Reach Your Customers with SMS Marketing

If you’re looking for a text message service in Canada that makes it easy to send marketing campaigns, you’ve come to the right place. Here’s how our platform works.

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Recently, the national statistics office, Statistics Canada, decided to start texting questions to confront the falloff in its response rates.

Their reason was simple: people avoided picking up phone calls and didn’t respond to emails.

They aren’t alone in their pivot towards SMS. Organizations of all stripes and sizes are turning to business texting services to communicate with their audiences and take advantage of the 98% open rates of SMS.

It’s not just businesses that are benefiting from this shift. A full 75% of Canadians said they would consent to receive communications (“opt-in”) from a brand they trust.

If you’re looking to get in on the action, we have good news for you. In this article, we explain how our SMS marketing service works.

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Canada’s Anti-Spam Legislation and SMS Marketing

If you have a list of phone numbers, you will need to be aware of compliance requirements. That’s because Canada’s Anti-Spam Legislation (CASL) requires anyone sending text messages within Canada to:

  • Get express consent before they send people marketing SMS messages
  • Provide identification/contact information and an unsubscribe mechanism in all SMS

We always advise our customers to consult with their legal counsel to understand the details of compliance legislation and how it may affect your texting campaigns. We also encourage you to review our compliance guide for more general information about compliance.

How to Start SMS Marketing in Canada

It’s incredibly easy to start text marketing in Canada with SimpleTexting. You can get up-and-running in just four steps.

1. Sign up for an account

Try our Canadian texting service free trial for two weeks. We’ll set you up with 50 messages and a text-enabled toll-free phone number. No strings attached. We don’t even ask for your credit card.

2. Import any existing contacts

If you already have a list of contacts who you have express content to text, you can import them directly to our platform by following these instructions.

3. Build your list

Even if you have no experience with text marketing, it’s easy to collect numbers. Here are three tried and tested methods you can use.

SMS Keywords

An SMS keyword is a word or phrase that your customers can text to your phone number to receive future messages. Also known as Text-to-Join, you can set it up so that you also collect email addresses.

Today 10:25 AM
RUN
You are now signed up for text updates about the 5th Annual Easton Marathon. Reply with your email to get updates there, too.

Web Sign-Up Form

You can also have your customers subscribe via a web form on your website. With SimpleTexting’s web form, you can capture phone numbers, first names, last names, and more. To add one to your website, all you have to do is copy and paste a small piece of code.

Mobile Sign-Up Widget

If you’re after 670% list growth, then our mobile sign-up widget is for you. 

When someone clicks on it, their phone’s native messaging app opens with your phone number and keyword prefilled.

All they have to do is click send and they’re subscribed to your messages.

4. Send your message

Once you’ve got everything set up and ready to go, it’s time to write your first promotion, update, event reminder—whatever you want, really—and then send or schedule it for later.

How Canadian Businesses Use SimpleTexting

Text message marketing is just one of the many ways that you can use bulk SMS.

Here’s a simple table that covers a small portion of all the different types of SMS campaigns businesses send daily.

If you want to…Send an SMS campaign with…
Gather more customer reviewsA link to your reviews page
Increase event attendanceAn event reminder with time and location
Keep employees informedAn update with important or time-sensitive information
Start more conversationsAn invitation to reply directly by text

It’s worth calling out here that businesses can do more than send text blasts. You can use our SMS chat to have two-way conversations and:

If you want to see some real-world examples of the above use cases, we recommend you check out our success stories.

How to Choose a Canadian Texting Service

If you’re only starting to research text messaging services–and not ready to sign up for a free trial–then here are a few things to look for in a text messaging service. (Beyond the ability to send and receive text messages.)

  • A lot of text messaging platforms allow you to either text 1-on-1 with customers or send bulk texts. You want a platform like SimpleTexting that will enable you to do both. It gives you the flexibility to expand the ways you deploy texting.
  • Do you need to integrate with other platforms or send automated text messages? If so, you’ll want a service that offers multiple SMS integrations.
  • Businesses need to be careful of services that limit the number of keywords and contacts they can have. (We don’t limit either.)
  • Businesses need a text messaging service that has a mobile app so that you don’t need to be in front of a computer to manage texts.

The final consideration is the pricing structure of a Canadian texting service. The per-message price is a huge factor. It’s also worth understanding if credits rollover from one month to the next.

Get Started With Text Marketing

If you have more questions, you can also request a demo. Alternatively, you can text or call us at (866) 450-4185 or use the chat at the bottom of your screen.

If you’re ready to take us for a test drive, sign up for a 14-day free trial.

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