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7 SMS Marketing Articles You Should Read
Getting started or need a refresher on text marketing 101? These 7 SMS marketing articles cover everything you need to know.
Getting started or need a refresher on text marketing 101? These 7 SMS marketing articles cover everything you need to know.
On our blog we’ve covered a lot of ground. From best practices and industry news all the way to advanced tips.
As someone new (or refamiliarizing themselves) with text marketing, you may be faced with information overload. That’s why we took a quick trip down memory lane to compile this list of must-read SMS marketing articles.
These pieces, collected with you in mind, cover the ground necessary for you to feel confident about your text marketing efforts.
We suggest reading the following seven articles in the order they are presented to receive the maximum genius-level effects.
What you’ll learn: This article gives you a definition of text marketing along with some other key text marketing terms. You’ll learn about the three different kinds of phone numbers used by SMS marketers as well as data from recent case studies that show just how effective texting can be.
Estimated read time: 6 mins
[Read: How Text Message Marketing Works for Businesses and Organizations]
What you’ll learn: With this piece, we’ll cover some of the most popular ways businesses utilize text marketing within their organization. From sales and promotions to internal employee communication, we’ll share tips, tricks, and ideas for seamlessly integrating SMS into your current business model.
Estimated read time: 6 mins
[Read: Ways to Grow Your Business Using Text Marketing]
What you’ll learn: Now that you have a better idea of what text marketing is, and how you may want to use it, we’ll cover the basics of growing your subscriber list. This piece gives you some great, actionable ways to get your audience subscribed to your text messages. More, specifically, we share ways you can advertise your text-enabled business across your existing website and social pages.
Estimated read time: 5 mins
[Read: The Easiest Ways to Collect Phone Numbers on Your Landing Pages]
What you’ll learn: With your subscriber list beginning to grow, now it’s time to focus on your content creation. This piece highlights some best practices to keep in mind when writing marketing text messages. We’ll cover things like how to avoid sounding spammy, and the proper way to brand yourself on mobile.
Estimated read time: 4 mins
[Read: The Anatomy of a Successful Text]
What you’ll learn: While on the topic of writing the perfect text, it’s also important to consider what factors drive people to unsubscribe from your messages. A high unsubscribe rate is an indicator that something isn’t connecting with your audience. Learn what that might be and get ahead of the problem with these tips for keeping your unsubscribe rate low from the start!
Estimated Read Time: 5 mins
[Read: 5 Tips to Keep Your Unsubscribe Rate as Low as Possible]
What you’ll learn: With SimpleTexting you can share photos right in the body of your text messages. Learn about when it might be worth including a photo alongside your campaign based on the findings from our study.
Estimated Read Time: 6 mins
[Read: Do Texts With Photos Generate a Higher CTR? Here Are the Results From Our A/B Test]
What you’ll learn: This article gives a look into text message analytics at its most basic level. Learn how to shorten links within text messages which not only saves you space, but also gives you insight into who’s clicking your links.
Estimated Read Time: 4 mins
[Read: Do You Send Links? Make Sure You’re Doing This]
In under 40 minutes, these 7 articles are your key to becoming a text message expert. The only thing missing might be your key to the kingdom: a SimpleTexting account! As a bonus, here’s one last piece to help you complete the puzzle.
[Read: What SimpleTexting Plan Should You Choose?]
Happy texting!
Meghan Tocci is a content strategist at SimpleTexting. When she’s not writing about SaaS, she’s trying to teach her puppy Lou how to code. So far, not so good.
More Posts from Meghan TocciWhether you need to send promos or connect with leads, commercial text messaging lets you get in front of your audience. Find out how to get started.
ReadTired of guessing at how often to text your customers? Steal these SMS templates to plan your first 30 days of texts (and beyond).
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