It seems like just yesterday businesses developed the ability to connect with customers through texting. Fast forward a few years and the technology has developed into a full-fledged industry.
The text marketing industry has taken off with 80% of people now using texting for business purposes. But what draws people into this kind of marketing? What makes it stick?
We’ll peel back the mystery behind SMS marketing and help you, as an organization, find ways to harness its power to ultimately grow your business.
Think of the formula for text marketing success as an equation: subscribers + campaigns = success. It’s doesn’t show the full picture, but it’s a start.
Text marketing works for two reasons. The first is because you attract subscribers, or contacts, who have actively agreed to receive your messages. The second is because you send out messages, or campaigns, that deliver added value to your subscribers. And the growth cycle continues from there.
SMS promotes and encourages organic customer engagement like no other. Engagement rates nearly six to eight times higher than other forms of digital marketing. And it’s all done by keeping it simple!
Now, let’s return to brass tacks. While each text message provider is different, they all work similarly. With that, we have the foundations of exactly how text marketing works:
We hinted at it before, but text marketing has evolved as a platform to serve different business needs. So, we’d like to take the opportunity to lay it all out clearly. There are four main distinctions when it comes to SMS for business:
Mass Texting & 1-On-1 Business Texting
When it comes to text marketing, there are two ways you can connect with your audience— all at once, or 1-on-1. At its core, that’s the main difference between mass and business texting respectively. Beyond just quantity, you also see a difference in content. Mass texting is more often used to send out things like coupons, text alerts, employee communications, and more. Business texting, however, is better suited for providing customer support, upselling, and customer retention efforts.
SMS & MMS
All text messages are not created equal. Depending on what you need to send, you may need to utilize a different kind of message. If you’re just sending physical text 160 characters or less, you can send it in an SMS message. However, if you need to send over the character limit or you’d like to attach rich media like a photo or video, you’ll need MMS. Both are available with most text marketing programs, but the distinction is important.
💡SimpleTexting Tip: If you want to learn more read about the differences between SMS and MMS here.
Growing your business with text marketing is a powerful, cost-effective way to help you reach new customers, all while improving the experience of your current patrons. Our goal at SimpleTexting is to help you find simple solutions to everyday pain points, from marketing for a grand opening to building customer loyalty.
So, let’s walk through some of the ways your organization can begin to use text marketing to grow your business.
Save you and your customers time by answering their questions and concerns via text message. Lower response time and build customer relationships using two-way SMS messaging. (put all images in short code)
Include more than just text in your SMS messages. Reach out to your customers with photos, coupons, videos, and other engaging content. With MMS marketing, you can generate interest in your product, drive sales, and increase shares.
Text-to-win campaigns are a fun and mutually beneficial way to engage with your subscribers. They benefit from the irresistible prizes, and you benefit from gaining subscribers which you can then reach out to with offers, info, and more.
For example, a retail store may want to put a small display at the register with the text: “Christmas shopping spree alert! Text “Boutique” to 555888 to be entered in to win a $200 gift card to the store!”
Create automated text messages and drip campaigns that save you time. Write your messages in advance and schedule them to send out at predetermined intervals (like upon subscription or after a sale). Watch your engagement, and revenue, go up as a result!
For example, instead of a physical sign-in at an open house, realtors can set up a keyword for an address. They can urge visitors to sign in by texting in the keyword and schedule updates on the property from there.
Rather than making customers fill out forms online, you can send out polls through text messages. It’s faster, easier and more likely to gather results. Use the valuable info you collect to better serve your customers.
Flash sales or custom orders are great tools for small businesses. Increase the efficacy of your e-commerce by enabling customers to text in and buy or customize items! Consider including an SMS payment link in your text.
Still looking for some inspiration? Read some of our success stories to see how other businesses have used SimpleTexting to elevate their business bottom line.
As you’ve seen from everything we’ve touched on so far, you can pretty much take text marketing anywhere you want to go with it. You’re often only limited by your own creativity (and a law or two).
That’s why it’s difficult to give you a silver bullet tip for success. With text marketing, there’s no such thing as “do this and you’ll blow everyone away.” But we don’t want to shortchange you. And we do know of a few things have been proven to improve things like open and response rates. As a good rule of thumb, making an effort to include these tips will only work to benefit your messaging:
We understand how valuable real-world examples are. That’s why we regularly share our customer’s success stories on our website. Each client is so unique, and what delivered them such memorable success varies. We’ll share some of our favorites and break down why they were highlighted.
The beauty in each campaign is the difference. The words “versatility” and “agility” get thrown around a lot in the business world, so we won’t succumb to the temptation. But text marketing is a wealth of opportunity for any marketer looking to connect with customers on a more personal level.
While this high-level overview only scratches the surface, we have plenty of other resources that will help you get to the core of the apple. We encourage you to explore the site. With more knowledge always comes more power!