Text message marketing for small business

“The learning curve is really low. I’ve looked at quite a few texting platforms so far, and SimpleTexting is my favorite.”

Valerie Blomberg

Account Manager at Russell Marketing

SMS marketing lets small businesses like yours raise awareness about their products and services at a manageable scale. Here are some ways your small business can use text marketing:

Share promotions

One of the classic uses for SMS marketing is to send promotions for sales, exclusive discounts, and product launches. The independent retailer Broken Spoke grew its customer base by sharing these kinds of announcements right in its customer’s text notifications.

Send alerts about time-sensitive information

Running a small business requires flexibility. Some situations require fast communication with your customers, like order status updates or a sudden change in hours. Considering that 80.5% of consumers check their notifications in five minutes or less when they get a text, your customers will get updates fast.

Request customer reviews

More than 99.9% of customers read reviews when shopping online, making them a must-have traffic driver for small businesses. Encourage your customers to leave a review by automatically following up with them through triggers and automated text marketing.

Build trusting relationships with your customers

Text message marketing is opt-in, meaning that your contacts want to see your messages. Embrace that fact by building customer trust through post-purchase follow-ups and regular announcements. Loggerhead Fitness nurtures customer relationships with personalized, one-on-one messages.

🔖 Recommended Reading:11 SMS Marketing Use Cases

The best SMS marketing tools for small businesses save you time and grow your business at a scalable price. Look out for these features when shopping for a service:

Text-enable your existing number

Establish a more professional business presence by making your existing voice phone number text-enabled. Chances are your customers are trying to text your number already. SimpleTexting lets you add texting to a landline number or any number that doesn’t have mass texting.

Build a contact list quickly and easily

Making it as easy as possible to add new contacts for your and your customers frees up your schedule and encourages more people to join your list. Add numbers to your SimpleTexting list through a textable keyword, your established contact list, or a form on your website.

Save time with templates

Your big competitors don’t type out every text they send, and you don’t have to, either. Create a bank of automatic replies, answers to frequently asked questions, and templates for regular texts using SimpleTexting’s templates and duplicates.

Scale your pricing with your business

It can be tricky to tell how much you want to invest in text message marketing when you start out. SimpleTexting takes off the pressure with pricing based on the number of texts you send per month. Raise your plan tier as your texting needs increase with your business.

“We see an increase in foot traffic because of the text promotions we send.”

Jordan Glenn

Owner of Harmony Tea Bar

We know you’re researching multiple services because it’s the smartest thing to do for your business. So, what makes SimpleTexting stand out from the other tools you’re looking into?

We tested the top seven text messaging services for small businesses and found that SimpleTexting excels in these areas:

• Flexible pricing: All of our plans have rollover credits, unlimited keywords, self-service billing, and three user seats. Don’t sweat the small stuff — just pick a plan that offers the credits you need every month.
• Ease of use: SimpleTexting has a comprehensive and easy-to-navigate SMS marketing experience. We built everything with small businesses in mind so you can have the same texting power as your larger competitors.

Use with other apps: Connect SimpleTexting to your other marketing tools with our intuitive integrations. We support some of the most popular apps out there, like Mailchimp and HubSpot. And if we don’t have your tool on our list, you can connect to an automation app like Zapier or Integrately to integrate it yourself.