Text Marketing for Spas & Salons
Read this guide to find out why spa and salon SMS marketing is the best way to reach clients.
As part of a fast-growing market, salons and spas have a big opportunity. One way to take advantage of it is texting message marketing.
We’ve seen text message marketing generate incredible results for spa and salon owners, such as reducing missed appointments, keeping seasonal visits high, and growing bookings.
At SimpleTexting, we’ve helped thousands of beauty business owners text their clients. Along the way, we’ve learned a thing or two about salon and spa SMS marketing.
Read on for everything we’ve learned and how you can use it for your own text message marketing strategy.
Why Text Marketing for Salons and Spas Works
The fact that 98% of SMS messages are opened speaks volumes to how valuable this channel is to marketers.
Better yet, clients don’t just open texts, they engage with them. The average click-through rate on text messages is 36%, and the conversion rate of SMS hovers around 45%.
In comparison, spa and salon emails have an open rate of 28-33%. Plus, the average response time for a text message is 90 seconds—compared to 90 minutes for email.
We’re not saying you shouldn’t send emails. But if you’re not sending text messages, chances are your customers are missing your messages.
High open rates and strong engagement are two of the advantages of SMS marketing. To get the most out of the channel, you’ll need to know how to create the best spa and salon texts for your business.
How Text Marketing for Spas and Salons Works
Like any communication, salons and spas use text message marketing in different ways.
One spa might send its promotion or offer out to a hundred customers, while another may be looking to reach out to clients individually.
Your best bet is to pick a texting platform that gives you the flexibility to design a strategy that works for you. SimpleTexting lets you send mass texts, appointment reminders, and have two-way conversations, all at no extra cost.
You can customize your messages with trackable links, personalized information, and photos to create unique and engaging customer communication.
Here’s how you can drive revenue growth, organize employees and improve customer service through text messaging.
Drive Spa and Salon Revenue Growth With Mass Messaging
Mass text messaging is a way to send SMS messages to thousands of your subscribers at the same time.
Sending one text to a large group simultaneously is useful for:
- Increasing bookings and revenue with discounts
- Filling empty spaces in your calendar
- Raising brand awareness
- Improving event attendance
Send announcements about your next big sale, new service, or latest hair products to your entire customer base with one click.
Ready to text your clients?
No credit card required
Improve Customer Service With One-to-One Text Messaging
One-on-one texting lets salons send:
- Booking confirmations
- Appointment reminders
- Review requests
- Thank you messages
- No-show rebooking text messages
Making it as easy as possible for customers to reach you and cancel appointments is a great way to limit no-shows. Before you send your first message, you need to make sure you have permission, or express written consent, from all your customers.
The good news is, it’s a lot simpler than you think to secure permission. And we’ll help you every step of the way.
Other Beauty Salon Text Messages and Salon SMS Marketing Ideas
In addition to special offers, one-to-one texting, and appointment reminders, we have also seen salons send:
- Images of manicured nails with new colors and designs
- Skincare tips and tricks
- Texts promoting refer-a-friend program
- Messages asking for hair models
- Notifications to employees
- Hair care tips via a link to a blog
Text message marketing can be just as visual as email marketing. You can add GIFs, hyperlinks, images and PDFs to your text messages.
How to Attract Spa and Salon Customers with Text Message Marketing
The secret to achieving a picture-perfect blowout is just that, a secret. But your salon’s text marketing program should be shared far and wide.
Visibility is the key to earning a return on your investment into text marketing.
Most of our customers in the salon and spa industry choose to create and advertise an SMS keyword. This helps them spread the word and makes it easy for interested customers to sign-up for alerts.
Keywords are a short word or phrase that customers can text to subscribe to your messages.
You’ll want to promote your keyword in as many places as possible.
- On a window display or on the tables in your waiting area
- On stickers with your keyword and number on salon mirrors
- Advertise it as a way to sign up for special offers or enter an SMS sweepstakes
- Pin your keyword or phone number to your social media profiles
You can use our free graphic generator tool to make sure you’re creating keyword ads with all the necessary and correct marketing language.
Spa and Salon Text Message Examples
If you’re excited about texting your clients but are unsure where to start, use our examples for inspiration.
- Appointment Reminders
Set up automated reminders in the SimpleTexting app to ensure your customers never miss an appointment. - Collect Reviews
Feedback is a crucial part of any business operation – find out what your customers do and don’t like about your spa or salon by sending a review request. - Communicate with Employes
Life happens, people fall ill and when they do, you need a quick way to reach other staff. With a 98% open rate, text messaging is the best way to ensure your messages reach your employees. - Exclusive Discounts and Coupons
Incentivize your clients to keep receiving text messages by sending out discounts and coupons. Offers and sales are a great way to show appreciation to those loyal to you. - Provide Beauty Tips
Text message marketing doesn’t need to be all business. Give something back by sharing your favorite beauty tips and opinions on newly released products. - Create a Rewards Program
Rewards programs are a great way to retain clients. Share salon or spa updates, send out unique discount codes and give members the VIP treatment with exclusive treatment upgrades.
If you’re looking for inspiration, check out how Club 1 Hotels used SMS to grow its loyalty program in our success story.
Try Text Marketing for Free
How to Get Started With Spa & Salon SMS Marketing Software
Getting started with us is simple (it’s in our name, after all), and we’ve created some comprehensive videos and guides to walk you through it. But here are the basics of getting started with at a glance.
1. Text-Enable Your Number
Your clients are probably already familiar with your phone number. We allow you to text-enable your existing 10-digit landline. You’ll still receive calls as usual, but can send and receive messages from our SimpleTexting dashboard or mobile app.
We can also set you up with a text-enabled local or toll-free number. The latter is great if you want to send text blasts and for messaging clients one-on-one.
This article covers how to pick the right number for your SMS marketing efforts.
2. Gather Subscribers
The most important step in designing your text marketing strategy is gathering subscribers.
Do you already have a list of phone numbers from people who have given your spa or salon permission to text them? If so, you can upload it directly into your SimpleTexting dashboard.
If you’re building your contacts from scratch, no worries. We’ve written a guide on how to collect phone numbers if you’re unsure where to begin. Keywords, our mobile sign-up widget, and a click-to-text button are great places to start.
3. Start Sending Messages
Once you’ve attracted your subscribers, you’ll want to begin communicating with them.
You can set up your marketing campaign for mass texting with your entire subscriber base. You can also focus on one-on-one messaging for individual appointments (and everything in between).
Check out all the ways SimpleTexting makes building your campaign easy on our features page.
Take the Next Step With Salon and Spa SMS Marketing
If you’re ready to give text marketing a try, we encourage you to sign up for a free 14-day trial account.
You’ll get 50 messages, plus you can create a keyword. And yes, it’s free—no credit card, no contract. (We’re confident you’ll love your texting experience.)
When you’re ready to upgrade to a paid account, simply change your billing plan from the dashboard.
Still have questions? Start a chat with our customer service team or check out a demo of the platform here. You’ll get a sneak peek into your new favorite tool.