Overwhelmed by 10DLC registration and compliance guidelines? This guide breaks down everything you need to know about local numbers.
Getting a local phone number only takes a few minutes, and services like Google Voice will give you a free number for personal use.
But if you’re a business owner who wants to text from a 10DLC number — also known as a 10-digit local number or just a local number — you’ll need to register your number and follow compliance rules. Not registering your number can lead to blocked text messages and carrier filtering.
Let’s look at what exactly 10DLC is, how to get and register a number, and which compliance rules apply to local numbers.
Table of contents
10DLC refers to a 10-digit long code that’s approved for sending business texts from a local number.
For instance, a number like 404-206-6179 (which has an Atlanta area code) could be registered with wireless carriers as a 10DLC number.
You may also hear people refer to 10DLC as A2P 10DLC messaging. A2P comes from the phrase “application to person,” which is a fancy way to describe businesses sending and receiving texts from messaging software.
3 benefits of 10DLC numbers:
What can you send with 10DLC?
But if you’re ready to get your own 10DLC number, I’ll show you how in the next section.
During your 14-day free trial of SimpleTexting, you’ll receive a temporary 10DLC number to try out the platform.
When you upgrade to a paid SimpleTexting plan, you’ll see two options for 10DLC:
Enter a local area code, and select a number from our pool of 10-digit long codes. Once you’ve chosen your number, you’ll need to register it with wireless carriers.
Our customer support team makes the process super easy and can get you up and running in a day or less.
I’ll give you a breakdown of the process in the section “How to register your 10DLC number.”
Already have a number that you want to use in SimpleTexting?
Start the process of text-enabling your number by chatting with our support team or adding a new number in your Settings panel. Text-enabling a number often only takes a day, but the process can take 3–5 business days if you’re transferring the number from another SMS provider.
We can also help you text-enable an existing Canadian number. Just reach out to our support team via chat or email. Canadian numbers typically take 7–10 days to transfer to SimpleTexting.
📚 Learn how to switch from a toll-free number to a local number.
Until a few years ago, wireless carriers didn’t allow businesses to text from local numbers. You could only text from shared short codes (5- or 6-digit numbers used by multiple organizations), but these numbers became a target for SMS spammers.
In 2019, wireless carriers began rolling out 10-digit local code (10DLC) services to allow businesses to send messages from approved local numbers through an SMS platform. Because 10DLC numbers are regulated by wireless carriers, consumers receive fewer spam messages. It’s a win-win.
At SimpleTexting, we welcomed the launch of 10DLC compliance with open arms. It was the dawn of a new era, and that era is marked by less spam.
Spam in text message marketing degrades consumers’ trust in SMS, and they may come to resent it (like robocalls or junk email). That would mean our customers’ SMS marketing campaigns would be less successful in the future. We’re committed to making sure that doesn’t happen.
To help prevent spammers from using 10DLC, all numbers must be registered with The Campaign Registry (TCR) — the organization that handles 10DLC registration for wireless carriers.
Unlike some other leading SMS services, SimpleTexting can often get customers up and running with their new 10DLC in a day or less.
After you upgrade to a paid SimpleTexting plan and select a local number, we’ll provide you with a 10DLC registration form in the app. Once you submit your information, we’ll work with TCR to get your business registered.
The 10DLC registration form will ask you for:
Your messaging use case is what you’ll be using your 10DLC number for. Most often, use cases fall under these categories:
There are two other categories, known as Special Use Cases, that have additional requirements and fees for 10DLC registration. These include:
We’ll ask you for two example text messages you plan to send. This gives TCR an idea of what your contacts can expect to receive from you.
You can write an example message from scratch, or you can provide a message you’ve already sent to your contacts. If you’re stumped on an example text, check out our SMS templates for inspiration.
Because businesses and organizations need to have permission to text people, you’ll need to share your opt-in method. An opt-in method is the way you invite people to consent to receive your text messages.
Examples of popular opt-in methods:
💡 To find out what TCR’s opt-in requirements are, check out our opt-in methods guide.
The registration form also asks:
Next, you’ll provide your business’ primary contact and support details:
The last page of the registration form will ask you to share your:
💁 If you have any questions about the registration form, our customer support team is available seven days a week to assist you.
Now, all you have to do is verify your information on the form summary page and hit Submit.
You’ve submitted your 10DLC registration form — now what?
Our customer support team picks things up from here and works with TCR to register your business.
After we receive your business information, use case, and example text messages, we send it to TCR to process your 10DLC registration.
If TCR accepts your registration request and doesn’t need additional information, it generally takes only a few minutes to have your number activated.
Registration approval will be delayed if your business information and use case don’t match. Our team will reach out to you to work out any issues before submitting the case to TCR.
In the Numbers settings panel in your SimpleTexting dashboard, you’ll see whether your new number is:
Industry organizations, mobile carriers, and U.S. governing bodies create rules and guidelines about what business texts should or shouldn’t include. This is to keep consumers safe and to prevent spammers and scammers from using the channel to harass or defraud people.
No matter what number type you choose for SMS, it’s critical that you abide by the regulations and laws to prevent your messages from being blocked and to avoid fines.
💡 We have an entire guide dedicated to text messaging compliance and the groups who oversee and enforce it.
The top seven 10DLC rules:
Have more questions about 10DLC compliance and registration? Click on the chat box in the bottom right corner to reach a member of our customer support team, or email us at [email protected].
Dani Henion is the content team lead at SimpleTexting and is continuously looking for ways to make text messaging strategies and tips more accessible to SMBs. When she's not writing or planning new SMS content, you'll find her decorating elaborate sugar cookies or thrifting in Atlanta.More Posts from Dani Henion
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