MMS Marketing for Business
Find out what MMS marketing is and why so many businesses are using it to enhance their mobile marketing strategies.
- Share photos, audio clips, short videos and more
- Increase customer engagement and click-through rates
- Drive more sales and higher ROI
MMS Marketing Trusted by Businesses of All Sizes
What Is MMS Marketing?
MMS marketing is a method of mobile advertising that uses MMS, or Multimedia Messaging Service, to send enhanced text messages. It’s the smarter, stronger, splashier cousin of SMS marketing.
- With MMS, you can add all kinds of rich media right inside your messages, including images, GIFs, videos, and audio files.
- Plus, you can write up to 1,600 characters in a single message.
- Most promotional text messages will benefit from including photos, GIFs, or videos.
- MMS marketing is also known as photo messaging, video messaging, and multimedia messaging. But what you call it doesn’t matter nearly as much as what you can do with it.
How Is MMS Different From SMS?
The main difference between SMS and MMS messages is the type of content you can send. With SMS, everything you’re including has to be plain text and fit within 160 characters. (With extended SMS, you can send up to 306 characters.) MMS allows you to send images, videos, audio, and GIFs. However, because of the increased character length, MMS messages typically cost more
What Is the Cost of MMS Marketing?
The difference in cost varies from provider to provider. With SimpleTexting’s text messaging platform, MMS costs 3 credits per message. SMS, on the other hand, costs 1 credit per message.
In case you’re wondering, “Why should I pay more for MMS?”, the answer is simple: MMS campaigns have a 20% higher opt-in rate than SMS campaigns, and MMS messages are 8x more likely to be shared on social media. Pics and gifs are much more engaging than plain old text, and that’s why it’s worth paying more for MMS.
Brianna collected 1,000+ event photos from with SimpleTexting’s MMS servicesAfter the Franchise Brokers Association’s largest conference of the year, event planner Brianna LaCaruba asked attendees to text in photos from the event. The ease of MMS messaging allowed Brianna’s 400+ contacts to send more photos than they did in previous years with email.
“It was great getting it from their point of view, seeing who they got to meet, and everything like that. I downloaded over a thousand pictures.”
Event planner, Franchise Brokers Association
The Benefits Of MMS Marketing
Visual aids are power tools. Combine that with the speed and reach of SMS and you've got a knockout marketing strategy.
There’s power in pictures
Click-through rates are 52% higher
The setup is crazy simple
It plays nice with mobile devices
You get 1,600 characters
Shares are 8x more likely
How To Start MMS Marketing With SimpleTexting
Picture messaging is just the beginning. With MMS, you can share GIFs, longer messages, and more! It takes just three steps to send multimedia text messages.
Write Your MessageWrite out your text message and select the list of contacts you’d like to send your campaign to.
- Write up to 1,600 characters
- Include emojis to capture even more attention 🎉
- Add shortened, trackable links to your site
Send Your CampaignClick send and watch how your MMS marketing campaign performs in real-time right from your dashboard!
- Track click-through rates
- Send follow-ups based on click behavior
- Monitor unsubscribes
MMS Marketing Success Stories
Work with the MMS marketing software trusted by brands across the U.S. Just take a look at the results our customers see:
Harmony Tea Bar offers an extensive menu of teas for all types of taste buds. Find out how text marketing helps its team keep in touch with VIP customers and increase sales.Read their success story
Learn how the multi-location tanning brand Year Round Brown used texting to inform customers of the biggest sale of the year.Read their success story
Learn how Tanisha Porter turned her in-person professional organizational services into a virtual program available anywhere in the country.Read their success story
Frequently Asked Questions About MMS Marketing
After nearly a decade of sending MMS messages, we’ve received a lot of questions. These are the most common.