How Harmony Tea Bar Uses SMS to Power Its Loyalty Program
Harmony Tea Bar offers an extensive menu of teas for all types of taste buds. Find out how text marketing helps its team keep in touch with VIP customers and increase sales.
MMS Marketing for Business
Find out what MMS marketing is and why so many businesses are using it to enhance their mobile marketing strategies.
- Share photos, audio clips, short videos and more
- Increase customer engagement and click-through rates
- Drive more sales and higher ROI
MMS Marketing Trusted by Businesses of All Sizes
What Is MMS Marketing?
MMS marketing is a method of mobile advertising that uses MMS, or Multimedia Messaging Service, to send enhanced text messages. It’s the smarter, stronger, splashier cousin of SMS marketing.
- With MMS, you can add all kinds of rich media right inside your messages, including images, GIFs, videos, and audio files.
- Plus, you can write up to 1,600 characters in a single message.
- That’s not possible with SMS, which only allows for regular text and up to 160 characters in the U.S.
- MMS marketing is also known as photo messaging, video messaging, and multimedia messaging. But what you call it doesn’t matter nearly as much as what you can do with it.
Why MMS Marketing Makes Sense
Visual aids are power tools. Combine that with the speed and reach of SMS and you've got a knockout marketing strategy.
There’s power in pictures
Our MMS service creates a richer mobile experience for your customers or subscribers. A picture is worth a thousand words, after all, and the video and audio options speak volumes, too.
Click-through rates are 52% higher
People prefer MMS marketing to SMS. Businesses who use MMS see click-through rates that are 52% higher. Picture messaging is simply more engaging than SMS.
The setup is crazy simple
If you can swing email attachments, you’ll be just fine uploading files to your MMS messages. Just like SMS, setting up a campaign is easy, subscribing is easy—everything is easy.
It plays nice with mobile devices
Over 98% of mobile devices can handle MMS just fine. For the tiny slice of the mobile pie that can’t, we’ve built in a handy little feature for sending automated fallback messages via SMS.
You get 1,600 characters
With MMS marketing, you can kiss that pesky 160-character limit goodbye. How does 1,600 characters per message sound? Now we’re getting somewhere. Make your text blasts more powerful!
Shares are 8x more likely
Did you know that people are 8 times more likely to share MMS content on social media? If you’re looking for a bigger impact from your mass texting service, MMS just makes a lot of sense.
How to Get Started with MMS Marketing
Picture messaging is just the beginning. With MMS, you can share GIFs, longer messages, and more! It takes just three steps to send multimedia text messages.
Write Your Message
Write out your text message and select the list of contacts you’d like to send your campaign to.- Write up to 1,600 characters
- Include emojis to capture even more attention 🎉
- Add shortened, trackable links to your site
Upload Your Media
Upload the media you’d like to send. Supported file types vary by number. Common use cases include:- Share photos in JPG/JPEG, or PNG format
- Share exciting, animated GIFs
- Create a text message business card with VCF
Send Your Campaign
Click send and watch how your MMS marketing campaign performs in real-time right from your dashboard!- Track click-through rates
- Send follow-ups based on click behavior
- Monitor unsubscribes
MMS Marketing Success Stories
Work with the MMS marketing software trusted by brands across the U.S. Just take a look at the results our customers see:
Frequently Asked Questions About MMS Marketing
After nearly a decade of sending MMS messages, we've received a lot of questions. These are the most common.
What does MMS stand for?
MMS stands for Multimedia Messaging Service. It is often referred to as “picture messaging.”
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What's the difference between SMS and MMS?
The main difference between SMS and MMS messages is the type of content you can send. With SMS, everything you include has to be plain text and fit within 160 characters. (With extended SMS, you can send up to 306 characters.) MMS allows you to send images, videos, audio, and GIFs. You can also include up to 1,600 characters of text.
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How much does MMS cost?
SMS messages cost one credit to send and MMS messages cost three. All incoming SMS messages are free, while incoming MMS messages cost 1 credit. This is a standard difference attributed to the extra bandwidth required to send extended messages. View our full MMS and SMS marketing pricing on our pricing page.
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What file types can I send in an MMS?
File types supported by MMS marketing vary based on the number the messages are sent from. Toll-free numbers (e.g. 888-555-555) can upload GIF, PNG, JPG/JPEG, TXT, and animated GIF files. Short codes (e.g. 94090) can upload also GIF, PNG, JPG/JPEG, TXT, and animated GIFs, too. In addition, short codes support VCF, PDF, and MP4 files.
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What carriers support MMS?
In the U.S., MMS messaging is currently supported by AT&T, MetroPCS, Sprint, T-Mobile USA, U.S. Cellular, and Verizon Wireless. This covers the majority of subscribers across the country. If your message is being sent to a number that isn’t on one of these networks, they’ll receive a text message linking them to the content. That way, you’ll still get your message across!
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Can I receive MMS replies to my inbox?
Yes! People can reply with an image or other MMS supported file type, and you’ll see it appear in your inbox the same as a regular SMS message.
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Ready to Get Started?
Send your first MMS message in just minutes with our free, two-week trial. No credit card required.