The main difference is that an SMS long code is a 10 digit number that can be used to send SMS messages, plus send and receive faxes or calls. SMS short codes are different because they are 5-6 digits and can only send and receive texts.
Marketers today have more ways to reach customers than they ever have before. So choosing the right communication channels for your business is no easy task.
However, one of the easiest decisions you can make is to start texting.
The text message inbox is one of the least-saturated, most-effective marketing channels available.
With open rates as high as 98%, more and more businesses are using SMS marketing to reach their customers.
Texts can be sent through either a short code or a long code. Here are some examples of the types of short and long code numbers you can use for SMS marketing:
Let’s walk through the advantages and disadvantages of both number categories to help you decide which option makes the most sense for your business.
A short code is an easy-to-remember, 5 to 6-digit number used to send SMS or MMS messages. Customers text a keyword to this number to opt-in for messages.
If you own a pizza restaurant, for example, you may have customers text “CHEESE” to 35344 to receive discounts.
Sometimes known as dedicated short codes, you can get a randomly generated short code or select a custom vanity short code. For example, a spa may choose the custom code “73529” which spells out “RELAX.”
The cost of one of these short codes begins at $1000 per month.
One last thing, a dedicated short code can take up to a few weeks to provision.
An SMS long code is a standard, 10-digit number. Just like a short code, it can be used to send SMS messages.
With a long code, your company can use the same number to send SMS messages and place calls.
It can be helpful to establish a consistent channel for all forms of customer communication. Our business texting service even lets you text-enable an existing landline or VoIP line.
Plus, a message that comes from a standard, 10-digit number feels like it’s coming from a person, not a bot. That makes long codes perfect for providing a personalized customer service experience.
The biggest disadvantage of long codes is… that they’re longer. This makes it more likely that a user may enter the number wrong on their phone.
Even with that downside, a long code is still the right choice for many businesses looking to bring SMS into their communication strategy. Here are a few instances in which a long code comes in handy:
We know what you’re thinking. What if you want to get started in minutes and send mass campaigns and have a 10-digit number? Don’t panic. There is an option we haven’t touched on yet.
With our local number texting service, you can text-enable your existing local number or register a new one. There are many benefits, including:
By now you should have a solid understanding of the difference between short codes and long codes. The good news is we offer both these number types.
If you still have questions, our team of SMS marketing experts would love to help. We’re available 7 days a week. Give us a call at (888) 992-8418 or use the chat at the bottom of your screen.
Alfredo leads the marketing team at SimpleTexting. In addition to writing about SMS, he also talks about it—literally. He narrates our how-to videos.More Posts from Alfredo Salkeld
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