Text Message Marketing for Insurance Agents

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Introduction to Text Messaging For Insurance Agents

Managing the policy (or policies) for just one client can feel like a lot. You’re juggling lengthy policy documents, payment reminders, claims, and life changes on a revolving basis. Hiring an assistant isn’t cheap, but sometimes your workload can keep you from pursuing more revenue opportunities.

If you’re looking to save time and money, build stronger client loyalty, and engage new customers, you don’t have to look far beyond your cellphone to find an answer. Hundreds of insurance agents across the country have already turned to texting as a way to grow their client base and provide better customer service.

Why Do Insurance Agents Need SMS?

Insurance America predicts that one in four insurance agents will retire in the coming years. Statistically, this means your staff could be reduced by up to a quarter! Finding ways to protect yourself so your clients don’t feel these effects is crucial to protect your reputation in the industry.

By harnessing the latest technology you can build out systems that operates 24/7, with minimal need for physical human intervention. Texting has the ability to serve specific needs to the insurance industry such as:

  • Text alerts—one single system can proactively send alerts, updates, and notifications to clients based on their preset communication preferences. This comes in handy with claims-related communications and updates specifically.
  • Documentation is crucial for insurance agents. Detailed reports of all your correspondence can protect you as well as make report writing a great deal simpler. Because all text messages are automatically saved (and automatically organized by client) you can pull up an entire conversation history within seconds.
  • Internal communications with your staff are equally as important when it comes to staying organized. Emails can be missed and voicemails ignored, but texts are read 90% of the time within 3 minutes of receipt. Examples of common texts sent internally include event reminders, office closings, server or other technology issues, weather alerts, employee benefits, etc.

Outside of industry-specific uses, texting is popular among consumers too. But don’t just take our word for it…

  • Text messages have an average read rate of 98% and around a 40% response rate.
  • 97% of Americans, in particular, text at least once a day.
  • 78% of US consumers say receiving a text message is the fastest way to reach them for important service updates and purchases
  • 91% of users who opted in to receive texts from a brand see those messages as “somewhat” or “very useful”.
  • In business, SMS response rates are 295% higher than the rates from the phone calls.

How Text Messaging Services for Insurance Agents Work

We’ve already written an in-depth guide with everything you need to know about SMS marketing and its many features. There are however a few key things to note that will help you, as an insurance agent, get started.

KeywordsSMS keywords are unique words that your clients can text to your number and opt-in to text messages from your business. From here, you can set up an automatic response that provides more information. Many agents choose to send a link to their website or form.

Data Collection: Using keywords and data collection, you can also request info from customers directly in the text message conversation. Ask questions as simple as their name or create custom fields to find out what insurance they’re interested in (e.g. vehicle, renters, life, etc.). Based on their responses, you can create customer segments to better tailor your messaging.

Campaigns: A campaign is a text message that you send to a group of contacts.

MMSMMS (or “Multimedia Messaging Service”) is a different type of text that gives you a longer character limit, as well as the ability to send photos, GIFs, audio or video files.

AutorespondersAutoresponders are messages that are sent automatically after someone opts-in to receiving text messages from you. With this feature, you can create a series of messages that send out over several days, weeks or even months.

Templates & Duplicates: Save time by reusing your frequently sent messages, campaigns, inbox replies, autoresponders, and keyword confirmation messages.

Examples of Texts for Insurance Agents to Send

Policy Payment Reminders Help your clients never miss a payment by sending them automated text reminders before their bill is due. Another added courtesy includes sending payment confirmations— the added documentation not only protects clients but your agency as well.

Today 8:00 AM
Hello Jen, a reminder that your bill of $148.24 is due tomorrow. You can submit your payment online or mail a check!

Schedule Meetings and Appointments
Not all business can be conducted over the phone, especially for some of your larger, corporate accounts. Save time by automating the process of setting up face-to-face meetings and appointments through text requests and by sending text reminders to cut down on no-shows.

Today 11:43 AM
Hi Ron, it’s Meg from Nationwide. Your policy is up for renewal, and I know you’ve added several new rental cars to your portfolio, would you like to meet to talk about your options?

Check in During Major Life Updates
Your client’s personal lives will oftentimes impact their coverage. By establishing a good rapport with customers you can stay on top of these changes by enabling 2-way communication. Dropping in with messages every now and again will help you stay ahead of the transitions!

Today 2:00 PM
Happy Birthday Grace 🎉 wishing you a spectacular day. Have any big plans coming up this year?
Yes, I’m actually getting married in the fall.
Congratulations! We can plan to check in this summer and adjust your policy accordingly.

Encourage Customer Reviews
Soliciting reviews from customers in order to stand out from the competition is easy with SMS. Simply follow up each chat with your request and a link to the site you want them to post on.

Today 11:20 AM
Hi Dan, I hope we were able to help you out today. If you have five minutes and wouldn’t mind leaving a review on Facebook we would be grateful! http://txt.st/ZGRXXD

Share Pictures to Make Submitting Claims Easier
If a client gets into an accident, photos can make the claim process a lot easier for both parties. Allow customers to text you pictures while they’re still on the scene and you can respond much faster!

Today 12:10 PM
Here are photos from when I was rear ended this afternoon. Please include them in my claim file.

Notification of Settlement Details and Amounts
Waiting to hear back about a claim can be stressful. Put clients at ease by texting them updates throughout the process.

Today 10:02 AM
Laura, thanks for being patient! We should have an update on your claim by Wednesday 5/8!

Alerts on Expiring Policies
Don’t let clients slip away. Encourage renewals well in advance of a policy’s expiration date. Along with the notification of the expiration, you can send along deals and incentives that will sweeten the deal for resigning.

Today 9:55 AM
Cam, your auto policy expires next month on the first: if you renew in the next two week’s we’d love to offer you one month free!

Disaster and Weather Alert Notifications
When it comes to how assets are protected during natural emergencies, you want to make sure everything is done to protect property. Help clients get ahead by sending weather and disaster alerts that keep customers informed as well as tips and tricks that can help protect their property.

Today 4:44 PM
Weather alert in your area 🚨 Flooding is predicted in the 28203 zip code. Anchor and elevate outdoor equipment and seek higher ground if necessary. In an emergency, call 911 for help.

Four Steps to Get Started With Insurance SMS Marketing

Odds are that sending at least one of these texts will free up hours for you that were otherwise consumed by busywork. So, what does it really take to get going with text marketing? We’re pleased to tell you that getting started with SMS only takes a few steps:

1. Choose a Number to Text Enable

When it comes to text enabling your business, you have a few options. First, if your business already has an existing 10-digit landline and toll-free number, you can choose to text enable it. You can also opt to get set up with a new local 10-digit number, for added familiarity. Larger agencies may want to consider using a dedicated short code.

2. Reserve Your First Keyword

Once your business has a number squared away, you want to reserve a keyword. This is a short, memorable, word or phrase unique to your company. A keyword can be anything, but if you’re utilizing a shared short code, you cannot use a keyword that has already been claimed. An example of a solid keyword for your insurance agency could be a combination of your company’s name and the type of insurance you offer: NationwideAuto, AllstateHome, GeicoBoat. Your keyword confirmation, which can be an SMS or MMS message, also gives you a great opportunity to welcome new subscribers right off the bat!

3. Upload Existing Contacts

If you already have phone numbers for some of your customers in an existing database, you can upload them directly into SimpleTexting. However, each person on your list must have given express written consent to receive messages from you. Texting any numbers that you have not collected organically is illegal and strictly against SimpleTexting’s anti-spam policy.

4. Advertise Your Text Marketing Program and Attract New Contacts

All of the text examples above are great, but they won’t work if you don’t have people to send them to! Building out a strong subscriber list is just as important as writing your campaigns. Unfortunately, you won’t build out your list without putting in some work. Luckily, we have some ideas to help get you started.

Ways to Build Your Insurance Agency’s Subscriber List

A strong subscriber list is the foundation for success for any text marketing program. In order to encourage customers to sign up, you need to provide added value.

There are a lot of simple solutions that will give your text marketing program the visibility it needs to succeed. In our experience, the toughest part is just getting started. Give some of these a try to get past the startup hump:

  • Sign up form on your website to hook potential new customers
  • Social media posts sharing your keyword and number.
  • When a new client applies for a policy and provides their cellphone number, add a consent box for them check to receive texts.
  • Encourage employees to update their email signatures with your text-enabled number and keyword.
  • Put up signage in any brick-and-mortar locations advertising your text marketing program.

Anywhere where your brand is, information about how to join your texting program shouldn’t be far behind. At the end of the day success starts internally, so be sure your team is educated on the program so they can become your best ambassadors. We’ve created a short video series that can make it easy to teach everyone exactly how text marketing works.

Get Started with SMS Insurance Marketing for Free

If you’re ready to try text marketing for your insurance agency, we encourage you to take the first step and sign up for a free trial account with us.

You’ll get 50 messages plus your own custom keyword.

And yes, it’s really free. No credit card, no contract, just free.

When you’re ready to upgrade to a paid account, it’s as simple as changing your billing plan from the dashboard.

Send your first message in minutes. Try SimpleTexting free for 14 days. No credit card required.

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