Best Practices

Ever wonder if there’s something you could be doing a little better? We’re here to help you feel confident about your texting efforts.

What to Know About 6-Digit Phone Numbers

We all routinely receive text messages from five or six-digit phone numbers. How do these numbers work? And are they right for your business?



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What Can Ernest Hemingway Teach Us About Writing Text Messages With More Clarity?

Are you struggling to write your 1st, or even 100th, text message? Let's see what the famous writer Ernest Hemingway can teach us about writing texts.

Image for Do Texts With Photos Generate a Higher CTR? Here Are the Results From Our A/B Test

Do Texts With Photos Generate a Higher CTR? Here Are the Results From Our A/B Test

We split a subscriber list in two and sent each half an identical campaign—only one had a photo and the other didn't. Here's how each campaign performed.



10 Tips For Text Marketers With a 10-Digit Number

Does your business use a text enabled 10-digit landline, toll-free number, or a number with a local area code? If so, these marketing tips are for you!

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The 10 Best Giveaway Ideas for Opt-In Advertising

Read about giveaway best practices from guest contributor Ben Phillip at Money Crashers.

Image for Reheat a Cold Lead With These 13 Text Templates

Reheat a Cold Lead With These 13 Text Templates

Learn how to bring a cold lead back into your sales funnel with these thirteen conversation starters built to create conversation.