Definitions

Explore posts written to simplify the jargon and technical terms you may encounter during your journey with text marketing.

What Is a Text Club for Businesses?

Learn how to build and strengthen customer relationships through text clubs for businesses; a communication program built around your goals.



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All About Rich Communication Services and RCS Messaging (Updated)

Rich Communication Services (RCS) is a relatively new and still-developing mobile communications technology that’s poised to replace traditional SMS and MMS messaging.

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What Is Mobile Marketing with SMS? (Updated)

SMS advertising is one of the most common forms of mobile marketing, with billions of messages sent out every month globally.



MMS vs. SMS: What’s the Difference Between SMS and MMS?

SMS and MMS are two of the most common terms in text messaging. Learn what they mean and why the difference matters.

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Double Opt-in for SMS Marketing

Looking to build an SMS marketing list filled with truly interested contacts who won't report you for spam? You should try a double opt-in process.