While often overlooked, an SMS gateway is a piece of technology that makes critical aspects of text marketing and other forms of mass SMS messaging possible.
Similar to technologies like text-enabled landlines or virtual phone numbers, an SMS or text message gateway can be a valuable feature for businesses or organizations that need to reach more customers than a physical cell phone allows.
But what is an SMS or MMS gateway, and how does it actually work? We’ll explain all of this, and some more, in the article below.
There are a lot of different mobile networks out there, and they all have different ways of communicating over the airwaves. This can make it really tricky to send mass text messages to large groups of SMS subscribers who might be spread out all across those networks.
Fortunately, there’s a way to solve this pesky problem of mobile carrier incompatibility: by using an SMS gateway.
Also known as a text message gateway, an SMS gateway is a device that allows for efficient communication between mobile networks and short message service (SMS) applications such as SimpleTexting.
An SMS gateway enables a computer to send text or multimedia messages to cellphones or other SMS and MMS capable devices by translating the message and making it compatible for delivery over a mobile network.
Years ago, SMS gateways were actual hardware devices complete with built-in radios and SIM cards. The gateway was individually connected to mobile networks, which simulated the experience of sending a text message like a typical cell phone.
Today, gateways use a Short Message Peer-to-Peer (SMPP) interface to route SMS messages to the mobile networks. A person could do this directly, but it’s a complicated process. That’s where SMS aggregators, like us, come in to help facilitate the message delivery process to networks!
An MMS gateway, much like an SMS gateway, is the enabling technology through which businesses and individuals can send individual rich media messages to multiple recipients, all at the same time.
The two work precisely the same way. The only difference is MMS sends photos, videos, and other multimedia content. Plus, with an MMS gateway, you can include up to 1,600 characters in your message!
As we mentioned already, someone with development experience might be able to create their own SMPP interface. But it’s a highly technical process.
Using an SMS gateway however, can save you valuable time and money.
Some additional benefits of SMS and MMS gateways include:
Anytime someone uses SimpleTexting’s web or mobile application to send a mass text campaign, they’re sending it through an SMS gateway, whether they realize it or not.
The same holds true, of course, for customers who use SimpleTexting’s API with their own applications.
The point is, these customers have a lot riding on their mass text messages. So it makes sense that an SMS/MMS gateway or aggregator would need to work consistently and quickly.
With that in mind, here are a few things to look for in a good SMS gateway or MMS gateway:
With SimpleTexting, you can rest assured that your mass texts are in good hands.
Got any questions? Just contact us and ask away!
Meghan Tocci is a content strategist at SimpleTexting. When she’s not writing about SaaS, she’s trying to teach her puppy Lou how to code. So far, not so good.More Posts from Meghan Tocci
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