Navigating SMS Blog

Strong opinions and shared thoughts on text marketing, business, and tech. By the makers of SimpleTexting.

Rejection Hotline Automatically Texts Men Who Don’t Back Down

If a man won't take "no" for an answer, you can give him The Mary Sue Rejection Hotline number instead of your own—(646) 926-6614.



Image for Text to Support Hurricane Harvey Relief Efforts

Text to Support Hurricane Harvey Relief Efforts

Hurricane Harvey has inundated Southeastern Texas with record-breaking rain and catastrophic flooding since making landfall on Friday night. The Red Cross is “working around the clock along the Gulf Coast to help the thousands of people whose lives have been devastated” by Harvey, which is now a tropical storm. You can easily donate to their […]

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Double Opt-in for SMS Marketing

Looking to build an SMS marketing list filled with truly interested subscribers who won't report you for spam? You should try a double opt-in.



Millennials and Gen Z: 86% Like SMS in the Interview Process

According to the 2017 Yello Recruiting Study, Millennial and Gen Z candidates are big fans of using mobile and video technology in the interview process.

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Making Behavior Change Stick with SMS Messaging

Can texting help change human behavior for good? Two University of Pennsylvania researchers are leading a massive project to find out.

Image for SMS Alerts: Class Attendance Up 17%, Course Failure Down 39%

SMS Alerts: Class Attendance Up 17%, Course Failure Down 39%

In Text Messaging Can Help 200,000 More Students Enroll in College, we wrote about how “low-cost nudges” like text messages can have a significant impact on college enrollment among low-income high school students. We also wrote about how those low-cost nudges can impact students in other ways and in other grade levels. One of the studies we […]