Navigating SMS

Strong opinions and shared thoughts on text marketing, business, and tech. By the makers of SimpleTexting.

Image for Rejection Hotline Automatically Texts Men Who Don’t Back Down

Rejection Hotline Automatically Texts Men Who Don’t Back Down

If a man won't take "no" for an answer, you can give him The Mary Sue Rejection Hotline number instead of your own—(646) 926-6614.

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The Big Text Message Blunder

Image for Florida Residents: Text for Hurricane Shelter and Emergency Updates

Florida Residents: Text for Hurricane Shelter and Emergency Updates

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Free Service for Irma Aid Organizations

Image for Text to Support Hurricane Harvey Relief Efforts

Beyond Texting

Text to Support Hurricane Harvey Relief Efforts

Hurricane Harvey has inundated Southeastern Texas with record-breaking rain and catastrophic flooding since making landfall on Friday night. The Red Cross is “working around the clock along the Gulf Coast to help the thousands of people whose lives have been devastated” by Harvey, which is now a tropical storm. You can easily donate to their […]

Image for Text to Support Hurricane Harvey Relief Efforts

Text to Support Hurricane Harvey Relief Efforts

Hurricane Harvey has inundated Southeastern Texas with record-breaking rain and catastrophic flooding since making landfall on Friday night. The Red Cross is “working around the clock along the Gulf Coast to help the thousands of people whose lives have been devastated” by Harvey, which is now a tropical storm. You can easily donate to their […]

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Double Opt-in for SMS Marketing

Image for SFMOMA Sends 2 Million Texts About Modern Art in 5 Days

SFMOMA Sends 2 Million Texts About Modern Art in 5 Days

Image for What You Need to Know About Canada’s Anti-Spam Legislation

What You Need to Know About Canada’s Anti-Spam Legislation

Image for Mobile App Captivates 20 Million with Text Message Stories

Mobile App Captivates 20 Million with Text Message Stories

Image for Millennials and Gen Z: 86% Like SMS in the Interview Process

Millennials and Gen Z: 86% Like SMS in the Interview Process

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Making Behavior Change Stick with SMS Messaging

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Image for SMS Alerts: Class Attendance Up 17%, Course Failure Down 39%

SMS Alerts: Class Attendance Up 17%, Course Failure Down 39%

In Text Messaging Can Help 200,000 More Students Enroll in College, we wrote about how “low-cost nudges” like text messages can have a significant impact on college enrollment among low-income high school students. We also wrote about how those low-cost nudges can impact students in other ways and in other grade levels. One of the studies we […]

Image for Harvard Research App Uses Texts to Track Happiness

Harvard Research App Uses Texts to Track Happiness

Image for The 2016 SimpleTexting ,000 College Scholarship Winners

The 2016 SimpleTexting $1,000 College Scholarship Winners

Image for Text Messaging Can Help 200,000 More Students Enroll in College

Text Messaging Can Help 200,000 More Students Enroll in College