Making Behavior Change Stick with SMS Messaging
Can texting help change human behavior for good? Two University of Pennsylvania researchers are leading a massive project to find out.
Text Messaging Can Help 200,000 More Students Enroll in College
In our Text Messaging for Schools industry guide, we wrote about how schools can use SMS to send reminder texts, emergency alerts, and more to keep students engaged and in-the-know. A related story appeared in The New York Times in a Jan. 6 op-ed, “Text Your Way to College,” showing how text messaging can have a significant impact on college enrollment among low-income students. In a 2013 study, […]
Text Messaging Can Help 200,000 More Students Enroll in College
In our Text Messaging for Schools industry guide, we wrote about how schools can use SMS to send reminder texts, emergency alerts, and more to keep students engaged and in-the-know. A related story appeared in The New York Times in a Jan. 6 op-ed, “Text Your Way to College,” showing how text messaging can have a significant impact on college enrollment among low-income students. In a 2013 study, […]
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How to Create a Unique Brand Voice in SMS Text Messaging
Crafting a brand voice is important for all businesses, but how do you create a memorable voice in just 160 characters? Although SMS marketing software messages may be shorter than email marketing campaigns and other business writing, you still want to create a unique tone to engage your consumers. Check out these tips to learn […]
