Navigating SMS

Strong opinions and shared thoughts on text marketing, business, and tech. By the makers of SimpleTexting.

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Making Behavior Change Stick with SMS Messaging

Can texting help change human behavior for good? Two University of Pennsylvania researchers are leading a massive project to find out.

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SMS Alerts: Class Attendance Up 17%, Course Failure Down 39%

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Harvard Research App Uses Texts to Track Happiness

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The 2016 SimpleTexting $1,000 College Scholarship Winners

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Beyond Texting

Text Messaging Can Help 200,000 More Students Enroll in College

In our Text Messaging for Schools industry guide, we wrote about how schools can use SMS to send reminder texts, emergency alerts, and more to keep students engaged and in-the-know. A related story appeared in The New York Times in a Jan. 6 op-ed, “Text Your Way to College,” showing how text messaging can have a significant impact on college enrollment among low-income students. In a 2013 study, […]

Image for Text Messaging Can Help 200,000 More Students Enroll in College

Text Messaging Can Help 200,000 More Students Enroll in College

In our Text Messaging for Schools industry guide, we wrote about how schools can use SMS to send reminder texts, emergency alerts, and more to keep students engaged and in-the-know. A related story appeared in The New York Times in a Jan. 6 op-ed, “Text Your Way to College,” showing how text messaging can have a significant impact on college enrollment among low-income students. In a 2013 study, […]

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Crisis Text Messaging Line Saves Lives

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43% of Drivers Ignore No-Texting Laws

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SMS Marketing Strategies to Reach Millennial Clients

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Donald Trump Campaign Faces Lawsuits for Unwanted Text Messages

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Enter “The Nice Guys” Movie Sweepstakes!

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How Text Messaging Is Being Used in the 2016 U.S. Presidential Campaign

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How to Create a Unique Brand Voice in SMS Text Messaging

Crafting a brand voice is important for all businesses, but how do you create a memorable voice in just 160 characters? Although SMS marketing software messages may be shorter than email marketing campaigns and other business writing, you still want to create a unique tone to engage your consumers. Check out these tips to learn […]

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How MSNBC Uses SMS Marketing

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2016 SimpleTexting $1,000 Canadian College Scholarship Contest

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2016 SimpleTexting $1,000 College Scholarship