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Navigating SMS

Strong opinions and shared thoughts on text marketing, business, and tech. By the makers of SimpleTexting.

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Contact Import Guidelines for Text Messaging

Follow a few simple legal guidelines to import a mobile contact list and start reaping the benefits of text message marketing.

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What Are Text or SMS Short Codes?

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SimpleTexting $1,000 Scholarship 2015

Image for Text Messaging Helped a Home Health Agency Grow 200%

Text Messaging Helped a Home Health Agency Grow 200%

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Getting Started

5 Reasons Your Business Should Implement Text Marketing

Affordable Channel As pay-per-click and social media advertising costs continue to increase exponentially over time, many businesses are searching for additional and more affordable advertising channels. Unfortunately, these same businesses oftentimes ignore one of their most valuable assets—the list of their customers and potential customers. Instead of continuing to pour money into the lower ROI […]

Image for 5 Reasons Your Business Should Implement Text Marketing

5 Reasons Your Business Should Implement Text Marketing

Affordable Channel As pay-per-click and social media advertising costs continue to increase exponentially over time, many businesses are searching for additional and more affordable advertising channels. Unfortunately, these same businesses oftentimes ignore one of their most valuable assets—the list of their customers and potential customers. Instead of continuing to pour money into the lower ROI […]

Image for 5 Easy Steps to Implement Text Message Marketing Today

5 Easy Steps to Implement Text Message Marketing Today

Image for SMS Marketing Featured in Super Bowl

SMS Marketing Featured in Super Bowl

Image for Flickr Uses Text Message to Deliver Smartphone App

Flickr Uses Text Message to Deliver Smartphone App

Image for 2012 Ends with Busiest Night of Texting Ever

2012 Ends with Busiest Night of Texting Ever

Image for NBA All-Star Voting via SMS

NBA All-Star Voting via SMS

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Texting and Walking, a Deadly Distraction

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Image for Text-to-911 Capability Coming Soon

Text-to-911 Capability Coming Soon

The FCC recently announced plans to accelerate their “Text-to-911” initiative, which would allow Americans to text 911 to contact emergency services. The top 4 carriers (AT&T, Verizon, Sprint, and T-Mobile, who together cover 90% of cell users) have committed to release the feature as soon as possible, with limited deployments in 2013 and full capabilities by May […]

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FCC Confirms Legality of Opt-Out Messages

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First Text Sent 20 Years Ago Today

Image for Steve Madden Sends Illegal Text Messages, Puts Up  Million Settlement

Steve Madden Sends Illegal Text Messages, Puts Up $10 Million Settlement