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Text Message Marketing for Your Small Business

Text message marketing can help your small business stand out from the competition with these strategies that give you the extra edge.

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If you’re the owner or an employee at a small business, you know that growth doesn’t come from small marketing solutions. The problem is, you don’t have all the same luxuries as your larger competitors. They can throw some money at the wall when it comes to marketing, you need your solutions to stick on the first try.

Growing your small business with business texting is a powerful, cost-effective way to help you reach new customers all while improving the experience of your current patrons. Our goal is to help you find simple solutions to everyday pain points, from marketing for a grand opening to building customer loyalty.

So, let’s walk through some of the ways your small business can begin to use text marketing to grow your business.

1. Text For Customer Service Support

Save you and your customers time by answering their questions and concerns via text message. Lower response time and build customer relationships using two-way SMS messaging.

customer service support text example

2. Text Promotions Using MMS

Include more than just text in your SMS messages. Reach out to your customers with photos, coupons, videos, and other engaging content. With MMS marketing, you can generate interest in your product, drive sales, and increase shares.

promotions text example

3. Text-2-Win Sweepstakes

Text-to-win campaigns are a fun and mutually beneficial way to engage with your subscribers. They benefit from the irresistible prizes, and you benefit from gaining subscribers which you can then reach out to with offers, info and more.

For example, a retail store may want to put a small display at the register with the text: “Christmas shopping spree alert! Text “Boutique” to 617-234-9090 to be entered in to win a $200 gift card to the store!”

4. Automated Text Campaigns

Create automated text messages and drip campaigns that save you time. Write your messages in advance and schedule them to send out at predetermined intervals (like upon subscription or after a sale). Watch your engagement, and revenue, go up as a result!

For example, instead of a physical sign-in at an open house, realtors can set up a keyword for an address. They can urge visitors to sign in by texting in the keyword and schedule updates on the property from there.

5. Text-To-Answer Polls & Surveys

Rather than making customers fill out forms online, you can send out polls through text messages. It’s faster, easier and more likely to gather results. Use the valuable info you collect to better serve your customers.

poll text example

6. Manage Sales Via Text

Flash sales or custom orders are great tools for small businesses. Increase the efficacy of your e-commerce by enabling customers to text in and buy or customize items!

sales promotion text example

Still looking for some inspiration? Read some of our success stories to see how other businesses have used SimpleTexting to elevate their business bottom line.

Meghan Tocci
Meghan Tocci

Meghan Tocci is a content strategist at SimpleTexting. When she’s not writing about SaaS, she’s trying to teach her puppy Lou how to code. So far, not so good.

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