Navigating SMS Blog

Strong opinions and shared thoughts on text marketing, business, and tech. By the makers of SimpleTexting.

Apple’s iOS 26 just introduced new text message filters – here’s everything you need to know

Apple’s iOS 26 changes how iPhones sort texts and it could affect how customers see your messages. Here’s what your business needs to know.



Image for How to use SMS to communicate holiday shipping deadlines

How to use SMS to communicate holiday shipping deadlines

Use this holiday shipping message strategy to keep your customers in the loop and happy over the busy holiday season.

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Texting & SMS marketing statistics in 2025

We surveyed 1,000 U.S. consumers as well as 400 business owners and digital marketers to glean key texting insights for 2025.



The CHEW framework: A social media strategy for small business

Coming up with ideas for social media as a business owner can be tough. Try this social media framework that's based on the concept of "building in public."

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What Are SMS and MMS Carrier Fees?

Some wireless carriers apply surcharges to messages sent on their networks. Here’s how we handle these fees.

Image for Holiday SMS marketing ideas for your small business

Holiday SMS marketing ideas for your small business

Struggling to find SMS marketing inspiration this holiday period? Use these holiday SMS tips to attract new customers, increase revenue and build a loyal subscriber following.