Custom Fields

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Personalize Your Text Message Campaigns

With our Custom Fields feature, you can deliver personalized messages to each person in your mass text campaign. Send a mass text—without sounding like you’re sending a mass text.

Screenshot of a new campaign in SimpleTexting, with custom fields inserted into the message body

When you add a Custom Field to your message, our software will insert a placeholder (“merge tag”) with %% signs on either side, like you see in the screenshot above.

Send your campaign, and SimpleTexting populates that placeholder with the correct data for each individual recipient. Voilà!

Manage Customer Data

Custom Fields works with our Data Collection feature to help you import and/or gather information about your subscribers, such as names, email addresses, zip codes, URLs, and dates. These seven fields are included by default in your SimpleTexting account:

  • Phone number
  • Contact first name
  • Contact last name
  • Contact email
  • Note
  • List name
  • Birthday

There are eight additional categories to choose from if you’d like to create your own custom fields:

  • Text
  • Number
  • Date
  • Zip code (USA)
  • Zip code (Canada)
  • Phone
  • Gender
  • Website

For more on Custom Fields, check out our Help Center article.