Track Your Links
One of the distinct benefits of text marketing is that you can track how many times your links are clicked as it happens. You can even break down the number of clicks by hour of the day and approximate location. You can use that information to tell how effective your marketing campaign is in real time and tweak your campaigns for optimum performance.
To view your analytics, log in to the SimpleTexting app and click on the “Analytics” tab. In the “Link Stats” panel, you can view analytics on your link performance. Monitor your link performance for high click-through rates to determine which texts have been most successful in grabbing your subscriber’s attention. Conversely, consider modifying texts that contain links with low click-through rates, which are less successful.