Keep an Eye on Clicks
One of the distinct benefits of text marketing is that you can track how many times your links are clicked as it happens. You can even break down the number of clicks by hour and approximate location. You can use that information to tell how effective your marketing campaign is in real time and tweak your campaigns for optimum performance.
Viewing Link Stats
To view your link stats, log in to SimpleTexting and navigate to Analytics > Campaigns report. Scroll down and you’ll see a section called Detailed breakdown, which records several data points for both campaigns and autoresponders, including URL and click-through rate.
You can monitor your link performance for high click-through rates to determine which texts have been most successful in grabbing your subscribers’ attention. Conversely, consider modifying texts that contain links with low click-through rates, which are less successful.