SMS broadcast service

Text all of your of contacts at once with our affordable, easy-to-use, and customizable SMS broadcast software.

  • Get unlimited contacts and SMS keywords
  • Text all of your contacts or create custom segments
  • Respond to incoming texts with two-way messaging
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More than 17,000 businesses trust SimpleTexting's SMS broadcast service
Starbucks is using SimpleTexting for Text Marketing Services
Cisco is using SimpleTexting for Text Marketing Services
LEGOLAND is using SimpleTexting for Text Marketing Services
Century 21 is using SimpleTexting for Text Marketing Services
Samsung is using SimpleTexting for Text Marketing Services
Stanford University is using SimpleTexting for Text Marketing Services
Chick-fil-A is using SimpleTexting for Text Marketing Services
Marriott is using SimpleTexting for Text Marketing Services
Kaplan is using SimpleTexting for Text Marketing Services

What is an SMS broadcast message?

An SMS broadcast is a way of sending text messages to a group of recipients, rather than one contact.

Businesses and organizations use SMS broadcasting—sometimes called mass texting or bulk SMS—to send alerts, share updates, automate transactions, and send out SMS marketing promotions.
While text broadcasts let you text hundreds of contacts at once, you can also have one-on-one conversations with those contacts using two-way messaging. Using both types of messaging allows you to deepen relationships with your audience and address any questions they may have.

Why SMS Broadcasts Are Essential for Mass Communication

SMS broadcasts provide businesses and organizations with a powerful tool for reaching large audiences efficiently. Unlike traditional communication channels, an SMS broadcast allows a single broadcast message to be sent to hundreds of thousands of recipients instantly, ensuring timely delivery. With an average 98% open rate, SMS broadcasts guarantee that your message is not only sent—but also seen and read within minutes.

With an SMS broadcast, you can send a broadcast message to thousands of recipients in seconds, ensuring quick and effective communication.

How to send an SMS broadcast message

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1. Build or import your list

Upload a list of contacts from a CSV or Excel spreadsheet. Don’t have one? Use our Web Forms, Sign-Up Widgets, and Keywords to grow your subscriber list.

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2. Write Your SMS broadcast

Keep it short and sweet, or use MMS to include media and up to 1,600 characters. Take advantage of our other features like personalized fields, tiny links, and more.

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3. Send or schedule your SMS broadcast.

Send your message right away, or schedule the text for later. After sending, you can track delivery and click-through rates for your campaign.

3 popular SMS broadcast use cases

Check out the most common ways our customers use broadcast text messaging to reach their audience faster.

Announce upcoming sales, special offers, and new products with promotional SMS broadcasting. Text all of your contacts at once, or send messages to specific segments.
Have a time-sensitive update? Share store hour changes, event schedule updates, appointment reminders, and order notifications with automated text messages.
Keep your staff informed with employee broadcast text messages about internal job openings, weather updates, HR forms, feedback requests, and shift scheduling.

Why use an SMS broadcast service?

Schedule SMS broadcasts in advance, grow your audience, integrate your favorite tools, and send MMS messages. Just some of what you can do with our SMS broadcast service.

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Reach thousands of people at once

With 98% average open rates, SMS broadcasts ensure your message is heard.
  • Reach specific groups or your entire list
  • Schedule for later or send immediately
  • Get the word out about important info

Try it free

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Integrate with your favorite tools

Connect SimpleTexting to +1,000 apps instantly using Zapier, native integrations, and our SMS API.
  • Automate repetitive workflows
  • Increase your productivity
  • Send relevant, targeted blasts

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Create messages that get responses

Need more than words to get your broadcast across? With MMS you can include photos, GIFs, audio clips, and more.
  • Attach photos and other files
  • Increase click-through and open rates
  • Bring your broadcast to life

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Collect more numbers with unlimited keywords

Create keywords that people can text in to subscribe to future SMS broadcasts.
  • Make it a breeze to subscribe
  • Grow your list quickly
  • Collect phone numbers and emails

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How SMS Broadcasts Achieve High Open & View Rates

SMS broadcasts stand out from other marketing channels due to their exceptionally high open and engagement rates. Research shows that 98% of SMS messages are opened, with the majority being read within three minutes of delivery. This level of instant visibility makes SMS an ideal channel for time-sensitive messages. Whether sending a text broadcast for promotions, urgent updates, or event reminders, businesses can expect faster engagement rates compared to email or social media.

Compared to email campaigns, a text broadcast guarantees significantly higher visibility, making it an ideal tool for time-sensitive promotions.

More SMS broadcast service features

Check out all our powerful SMS broadcast features.

Why choose us as your SMS broadcast provider

Find out why our SMS broadcast service has hundreds of five-star ratings on Capterra and G2 Crowd.

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Support from people who care

Our world-class customer care team is always available to provide the best support when you have questions or need expert guidance or tips.

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SMS broadcasts, simplified

Our platform was built with busy people in mind. You can create an account and launch your first broadcast message in less than 15 minutes.

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Our broadcast SMS pricing

We don’t make our pricing complicated. You just pay for the messages you send. And if you decide to cancel or pause your account, you can at any time.

Is SMS broadcast software compliant with regulations?

SMS broadcast software like SimpleTexting complies with industry regulations, and we provide our customers with resources to help them build compliant texting programs. 

Before you send a broadcast text message, you must have your contacts’ express written consent first. 

In North America, there are texting laws in place to protect people from spam and fraud. So even if you’ve already messaged them from your personal phone, you still need to collect proof that they want to receive texts from you.

The way you invite people to join your SMS broadcasting list legally is called an opt-in method. 

These may include:

  • Inviting them to text a keyword to your business number.
  • Asking people to fill out an online web form.
  • Checking a box next to the number field during the checkout process.

Each opt-in method should include a disclaimer about you and your texting program. For instance, you can place it at the bottom of a sign wherever you promote your SMS keyword, or include it in your signup form with a checkbox.

Your disclaimer should include:

  • Your company’s name
  • Your contact information
  • What kind of texts contacts can expect to receive
  • How they can unsubscribe

📚 Learn more about getting contacts’ permission and see examples of the different opt-in-methods in our SMS compliance guide.

Frequently asked questions about SMS broadcasts

Here are some of the most common questions about SMS broadcasts.

What is an SMS broadcast?

An SMS broadcast is a text message that’s sent to a group of contacts at once. The contacts can’t see other contacts’ responses, but they can reply to the business that sent the message.
MMS and broadcast text messages are different types of messaging. MMS stands for Multimedia Messaging Service and lets you send images, videos, audio, PDFs, GIFs. Unlike SMS, which has a 160-character limit, MMS can send 1,600 characters in one message.

Broadcast text messaging is a service for sending one text campaign to multiple people. You can send an SMS or MMS broadcast message, depending on the character count and whether you want to attach media.
Group texts are all sent and received within the same message chain. Individuals in a group text can read all of the messages sent to each person, while an SMS broadcast starts separate message chains between your company and each individual. Nobody can see what’s been said except you and the recipient.
Most SMS broadcasting platforms are paid tools, but nearly all of them have free trials. Pricing depends on how many SMS messages you plan to send. The more you send, the cheaper it is per SMS broadcast. For instance, our plans start at $29 per month for 500 credits, and you receive incoming SMS for free.
Yes! Our SMS broadcast app for iOS and Android makes it easy to send broadcasts from your phone. You can download it for free right now from the App Store or Google Play.
By default, every SimpleTexting account is set up with a 10-digit local number (10DLC) that can send and receive messages in bulk. If you already have one for your business, we can text-enable it. When you upgrade to a paid plan, you can request another 10DLC number, a toll-free number, or a 5 or 6-digit short code.
From SMS marketing to staff security alerts, there are many ways you can use SMS broadcasts. If you’re looking for inspiration, check out our success stories to see how other businesses and organizations are using text broadcasts.

Sign up for our SMS broadcast service

Ready to get started with an SMS broadcast? Sign up for a free 14-day trial today—no credit card required.

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Published: April 2nd 2025