Real estate text message prospecting scripts and examples to get you started

Real estate text message prospecting is an endless job for any ambitious real estate agent.

Properties sell and clients move on one after the other, which means you’re going to need a continuous, effective way to bring in new clients.

The best strategy is to set up some effective real estate text message prospecting scripts and processes so your system can essentially run itself. 

Let’s break down how you can do that step by step.

Real estate prospecting is the process of finding leads and turning them into clients.

Prospecting can be done through a lot of different methods, including:

• Social media outreach
• Community networking
• Local business partnerships
• Email
• SMS opt-in advertisements (but we’ll get into that shortly)

You came here for real estate prospecting scripts, so I won’t make you wait any longer. Here are some example scripts you can take and use in your business today.

Following a website visit

Hi [NAME], thanks for stopping by our site! I’d love to set up a call to talk about your home buying or selling goals. You can schedule a time at [LINK].

After an open house

We’re thrilled you made it to the open house at [ADDRESS]! Please reply to this text with any questions you have about the property.

When a contact joins your text list

Welcome to the [AGENCY NAME] text list! We’ll send you the latest listings in your area and tips for buying and selling your home. Feel free to reply to this text with questions or to speak to our team!

From a referral

Hello [NAME], we’re so glad [NAME OF REFERRAL] sent you our way! We’d love to talk to you about your home [buying/selling] journey. When would be a good time for a call this week?

When a contact loses touch

Hi [NAME], it’s been a while since we last spoke, so I just wanted to reach out and see how your home [buying/selling] is going! How can [AGENCY NAME] help you with the process?

After a networking event

[NAME], it was so great to meet you at the [EVENT NAME] on [DATE/DAY OF WEEK]. I’d love to continue our conversation! When are you available for a quick call?

Before a community gathering

Calling all [AGENCY NAME] community members! Our team will be attending the upcoming [EVENT NAME] on [DATE] at [TIME]. Stop by and say hello!

Before you put those scripts to work, there are a few best practices to keep in mind as you put together your real estate prospecting strategy.

• Stay in compliance with all text industry laws and regulations. That means (for starters) you’ll need to identify your organization in your opening text, provide contacts a way to opt out, and be clear about how often you plan to text them.
• Don’t overload your contacts. Instead of sending listings or check-ins every day, consider bundling up your content and sending it out once or twice a week so you don’t overwhelm anyone.
• Be mindful of your timing. You could send the best text in the world and your prospects still wouldn’t like receiving it at 4 a.m. Stick to regular business hours.
• Set the right tone of voice. Let your prospects know who you are as an agent right away. If you’re more casual, let that show. If not, keep your texts professional.
• Be prompt with replies and follow-ups. As a real estate agent, you know how fast your industry moves. Don’t miss out on opportunities or leave your prospects waiting on a reply or update.

📖 Recommended reading: 50+ must-know texting & SMS marketing statistics in 2024

You know a lot about real estate text message prospecting now, but you’re going to need a way to collect contacts to text in the first place. That’s your opt-in method.

We’ll go over some common methods and how to approach choosing the right one(s).

Consider your audience

To give your opt-in method(s) their best chance to succeed, you first have to know where your audience gathers. 

Give plenty of thought to a few key factors:

• Your audience’s age bracket 
• Whether they’re professionals, retirees, work-from-home folks, etc.
• Their average range of income
• Any common hobbies, community spots, or activities they share

Know where to advertise

Once you have a good idea of the audience you aim to reach, it’s time to figure out where you want to advertise your chosen opt-in method. 

This will vary a little based on the method you choose, but if you’re using a keyword or QR code, some good options include:

• On social media
• On your business card
• On any initial paperwork you give out to customers
• In your email signature
• Displayed on your storefront
• On any physical or virtual ads you run 
• In your voicemail message
• On signage outside your business or employee uniforms
• With your product packaging
• Printed on your receipts
• Somewhere on company vehicles
• Posted on community notice boards
• On sponsorship banners at community or charity events

Want more inspiration? Check out our guide on where to advertise your keywords.

Use multiple tools

Of course, multiple opt-in methods are better than just one, and fortunately, SimpleTexting offers you multiple options that will keep you in compliance with text message industry laws and regulations.

Keywords

Keywords are quite possibly the most common opt-in method out there. A keyword is just a short, memorable word or phrase your customers can text to your number to sign up to receive your texts.

If you’ve ever seen ads like this, then you’ve seen a keyword in action.

Setting a keyword up is very simple. 

1. In your SimpleTexting account, choose Keywords from the left-hand menu and click New keyword.
2. Name your keyword, decide which contact list it will link to (or create a new one), and write out your auto-confirmation message.

3. Adjust the text frequency in your compliance message if needed.
4. Set any additional parameters around how you want to be notified of new subscribers and save your keyword.

P.S. If you want to keep track of your engagement, you can from that main Keywords page.

Web forms

Web forms are an excellent tool for turning website visitors into text subscribers. They’re also customizable so you can collect any details you’d like from your new SMS contacts.

Here’s how to set up your own. 

1. Choose Apps from the left-hand menu, click Web Sign-Up Forms, and select New form.
2. Name your form and choose which list your new subscribers will go to (or you can prompt them to choose their own).

Alt text: Setting up a web sign-up form for real estate prospecting on SimpleTexting’s platform

3. Add the fields that will appear on your form. 

4. Customize your confirmation message and save your form.

5. Once it’s saved, click Get code to copy the code for your form to place on your website builder.

Here’s what a finished web form looks like. 

When considering texting for your real estate prospecting strategy, here are a few important numbers to know.

• Texts get, on average, a 98% open rate.
• 45% of texts get a response.
• A previous study by the National Association of Realtors found that 62% of home buyers prefer to get property-related information from their real estate agent over text.

Don’t take our word for it, either. RE/MAX high achiever Josh Barker uses our tips on short response times, keyword opt-ins, and integrations to run his lead generation strategy like clockwork.

“We set this thing up five years ago and it’s been running on cruise control ever since.”

Josh Barker

Real estate advisor

Now, out of all the SMS software out there, why choose SimpleTexting? I could go on and on, but here are a few highlights we offer.

• Support 7 days a week
• Flexible, affordable pricing
• User-friendly platform
• Multiple users and numbers available
• Thousands of integrations (including custom options)

Feeling inspired? Try us out free for 14 days.