Learn how to create a QR code and incorporate it into your SMS strategy. Grow your contact list and create interactive advertisements with QR code messages.
In our contactless society, QR codes have become more useful than ever.
We use them to open up menus and check out special offers we see on ads. But did you know you can also use a QR code to text your customers?
QR codes are actually one of the easiest ways to grow an SMS marketing contact list. All they need to do is point their cameraーyou can set up the rest to make opting in to receive your messages a breeze.
First, let’s get some background information on QR codes.
A QR code is a type of barcode made specifically for “quick reading” on mobile devices.
QR codes communicate information like links, addresses, contact information, and SMS messages when you scan them.
In the past, you needed a special app to scan QR codes. Now, anyone can scan and read a QR code using their phone.
Just open your iPhone or Android’s camera app and hold it up to the code like you’re taking a photo.
What happens next is up to whoever designed the code. It could redirect you to a web page, a download, or open up a pre-populated text message.
Want to see how it works? Scan this QR code now:
Now that we’ve explained what QR codes are, let’s talk about how to make a QR code and set it up.
There are a lot of tools on the internet that help you create a QR code for text messages.
For example, you can use this free QR code generator. All you need to make your code is:
For this example, let’s pretend we’re a realtor who wants to create a QR code for their next open house.
When you open the QR code generator, select SMS.
From there, enter the number you want contacts to text.
If you’re using a 10-digit number, don’t include parentheses or a dash (or it won’t work for iPhone users).
Write the message or keyword for your open house in the message section.
Once your information is added, you’ll want to click the save icon to download your QR code as an image.
Add your QR code to all of your marketing materials. You can include the code anywhere you would normally advertise your keyword.
Now anyone who views the advertisement has the option to text the number and keyword, or if they’re in a hurry, hold their phone up and scan the QR code to text you.
When their phone reads the code, it automatically opens their messages app with the number in the contact section and the opt-in keyword in the message body. All they need to do is click send.
If you’re not a graphic design wizard, tools like Appy Pie Design make it easy to put together quick advertisements like this one.
If someone sees your QR code, they can take out their phone and scan the code to automatically open their SMS app with the number and message fields ready to go.
This opens the door to endless possibilities. You can use QR codes to:
Create a QR code that sends a keyword to your number.
Add a QR code to your business card, brochure, or flier that says, “Scan this to get in touch with our team.” The code can open a pre-written text that says, “I need some help with your product.”
Create a QR code that launches a Data Collection prompt to collect phone numbers and emails.
Generate a QR code that opens a text requesting a link to your digital product. This way you can grow your contact list and send them important content.
Create a QR code that sends a text requesting a reservation or spot on a waiting list. Your code can also serve as an RSVP for an event like a webinar or get-together.
In short, any way you would use a text to communicate with your contacts, you can translate into a QR code to grow your audience.
Ready to make QR codes the star of your text marketing strategy? Give SimpleTexting a try for 14 days, totally free.
Meghan Tocci is a content strategist at SimpleTexting. When she’s not writing about SaaS, she’s trying to teach her puppy Lou how to code. So far, not so good.More Posts from Meghan Tocci
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