Create real estate sale signs and riders that drive more sales with these tips.
As a real estate agent with a juicy house listing (or twelve) to show off, you face one big challenge: How do you attract attention and make your listing(s) stand out among the thousands of others on the market?
You’ve probably already got your listing up on Zillow and/or Trulia, which is excellent. But don’t sleep on the secret weapon that is the old-fashioned real estate “for sale” sign.
Of course, if you’re going to use a sign you’ll need to figure out what to include on it, how it should look, and where you’ll get it from in the first place. I’ll cover all that and more here.
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Let’s address the elephant in the room: Obviously, most people look for house listings online. Around 97% as of 2020, if we’re being exact.
Don’t let that get you down, though. For sale signs still have a lot to lend to your real estate business.
I found several accounts from real-life agents who rely on physical signs for a few key reasons.
Most people who will read your sign are on the move, either walking or driving. That means you only have a few seconds to make an impression. Don’t waste any space with information that isn’t essential.
Be sure to include:
That’s it. Just three key pieces of information are all you need. Remember, you’re here to sell the house, so save your headshot for your website instead.
You could spend hours looking at real estate sign templates. It can be a bit overwhelming at first. What color should you go with? All caps or no caps? 12″ by 18″ or 18″ by 24″?
I get it. There are a lot of options out there, and you want to make sure your sign is eye-catching. Understanding a few key design principles will help.
Not to mention, there are plenty of template creation sites out there to help you craft a sign customized to your needs and preferences.
Psssst…One real estate agent I heard from suggested asking your fellow agents where they get their signs made. They’ve likely done their research and can tell you who in town has the best rates for signage printing.
It depends on which format you go with, but here’s a quick guide to some of the most common sizes.
Once you have your sign printed, it’s time to find the right spot for it.
This may sound like common sense, but sometimes it can be hard to tell if a sign is hidden from a certain angle. Be sure to drive and walk by the property from all sides to make sure your sign is properly positioned.
If the home you’re selling is on a street that doesn’t receive much foot traffic, print out a few extra signs and place them at nearby streets and intersections.
These should include the address of the home, just in case people drive by and want to visit later. Some homeowner associations have rules regarding sign placement, so be sure to check with your local HOA first.
Again, this mostly depends on the format you decide to go with and how durable you’d like it to be.
A lot of colonial posts, for example, have frames made of wood. H-frames and frames, on the other hand, are typically metal but could be PVC.
Feather flags tend to be polyester fabric and A-frame boards could be aluminum, wood, plastic, or chalkboard.
The best real estate signs are eye-catching, clear in their purpose, and lead interested buyers to you.
That means your sign needs to state that you’re representing a house for sale, let readers know how to get in touch with you, and look attractive and professional.
A successful real estate for sale sign is like having an assistant who does your busy work for you.
By ensuring you have for sale signs with good design, proper information, solid placement, and the power of text message auto-replies, you’re setting yourself up to sell more homes than ever.