5 Real Estate Texting Software, Services, and Platforms That Help Drive More Home Closings

Text messaging marketing software is a specialized tool designed to facilitate marketing campaigns through Short Message Service or SMS. Companies can use it to plan, execute, and manage text messaging campaigns to engage with their target audience directly on their mobile devices.

5 best text marketing platforms for real estate

• SimpleTexting
• EZ Texting
• TextMagic
• Twilio
• Podium

As an expert in the SMS industry, I’ve collaborated with multiple companies relying on SMS marketing for lead generation. This firsthand experience enables me to understand successful SMS campaigns and top players in real estate text messaging software. 

To provide reliable recommendations, I personally tested various platforms by:

1. Creating SMS keywords to expand contact lists and evaluating how effectively the tool kept contacts organized and accessible.
2. Sending bulk SMS for real estate marketing campaigns.
3. Building drip campaigns for sending automated messages.
4. Configuring triggers to automate responses to leads.
5. Exploring SMS metrics analytics reports for tracking campaign performance.

Additionally, I thoroughly reviewed customer feedback to identify common praises and complaints, while also noting the pricing packages offered by each platform.

When it comes to the best real estate text messaging software, here are the key features to consider:

• Bulk SMS/Mass Texting: Reach a larger audience faster by sending mass text messages to potential buyers.
• SMS Text Blasts: Personalize and target SMS blasts to specific segments of your contact list for impactful messaging.
• Automated Text Responses: Engage with leads through automated responses for immediate information and assistance.
• Two-Way Conversations: Enable interactive communication and seamless engagement with recipients responding to your messages.
• Keywords: Use custom property keywords to prompt specific actions and grow your contact list.
• List Building Tools: Streamline contact list building and organization for a comprehensive database.
• Reports and Analytics: Track campaign performance with detailed reports and analytics on open rates, click-through rates, and overall effectiveness.
• Integrations: Seamlessly integrate the software with CRM platforms or lead management systems for a cohesive marketing ecosystem.

Finding the best real estate texting service provider involves assessing certain qualities alongside your specific requirements and preferences. These include:

• Ease of Use: Look for a user-friendly provider that allows easy text message management. Even better if they let you sign up for a demo or free trial for firsthand experience.
• Texting-Specific Use Case: Choose a provider specializing in real estate texting to avoid paying for unnecessary features.
• Customer Service: Seek a provider that offers reliable and responsive customer support via live chat, email, and phone for prompt assistance. 
• Compliance and Privacy: Ensure the provider follows industry regulations, prioritizes data security, and offers features like opt-in and opt-out management. Such compliance will protect both your real estate business and your clients.
• Scalability and Pricing: Select a provider that can accommodate your expanding real estate business and client base with flexible plans or packages.
• Reputation and Reviews: Partner with a provider with a positive market reputation and excellent user reviews, focusing on reliability, performance, and user experience.

SimpleTexting

SimpleTexting is a user-friendly platform that offers a comprehensive set of features for real estate agents and brokers. Use it to easily manage your text message marketing campaigns and engage with your audience effectively.

Independent real estate businesses will love SimpleTexting for its reliability and versatility. It offers a seamless experience with nearly all the essential tools to simplify text message marketing, allowing agents and brokers to connect with leads, nurture relationships, and drive closings.

Here’s what Josh Barker, ranked in the top 1% of real estate agents in the nation, has to say about SimpleTexting: 

“We set this thing up five years ago and it’s been running on cruise control ever since.”

Read more about how Josh Barker Real Estate Advisors use SimpleTexting to generate leads.

Key features:

• AI message generator
• Two-way messaging
• Mass texting
• Scheduled and recurring texts
• Autoresponders
• Segments

Pros:

• Streamlined interface with automation features
• Centralized management of numbers and users with a single admin account
• Detailed reporting and analytics for campaign performance
• Unlimited creation of custom keywords
• Free in-house integrations for select users
• Zapier integration with thousands of apps
• 24/7 live customer support

Cons:

• Messaging supports phone numbers in the U.S., Canada, and select Caribbean carriers.
• Limited criteria options for list segmentation, but still functional.

G2 Rating: 4.7 out of 5

Pricing: SimpleTexting offers various pricing plans starting at $25 per month, with higher-tier plans available for businesses with more extensive messaging needs. Custom enterprise plans are also available for larger organizations. 14-day free trial available.

EZ Texting

EZ Texting is an ideal real estate texting service for those new to SMS marketing. It provides a seamless onboarding experience, ensuring you can quickly set up and launch your text messaging campaigns without feeling overwhelmed. 

EZTexting offers robust features for running bulk MMS campaigns. It’s also the only SMS marketing service with native integration to Shutterstock for easy access to stock photos, saving you time in finding the perfect image for MMS campaigns.

Here’s what a user says about EZTexting: 

“In real estate, your success is linked to how many people you talk to. EZTexting helps me promote my listings and open houses to neighborhood homeowners.”

Key features:

• Text scheduling and automation
• Reminder campaigns
• Drip campaigns
• Link shortener and tracking
• Native Shutterstock integration 

Pros:

• Short learning curve, ideal for SMS marketing newcomers
• Extensive Zapier integrations and API gateway access 
• Simple creation of sign-up forms, QR codes, and shortened URLs
• Extensive template library

Cons:

• Limited mobile app features
• Advanced features like MMS messages, recurring texts, drip campaigns, and API access
• Costly; pricing tiers may be quickly surpassed for companies using text message marketing at scale
• Lack of automation 

G2 Rating: 4.5 out of 5

Pricing: EZTexting pricing tiers start from $25 monthly. Each plan includes a certain number of free credits and is recommended based on the number of contacts and messaging volume. 14-day free trial available.

TextMagic

With its mass messaging, two-way texting, segmentation, and automation capabilities, TextMagic serves as a simple yet effective communication tool for real estate businesses of all sizes. It also offers international service, making it an ideal choice for businesses wanting to reach customers outside the U.S. and Canada.  

TextMagic’s pay-as-you-go pricing structure is my favorite part of the platform. Instead of fixed monthly or annual plans, you only pay for the messages you send. This makes it particularly suitable for small businesses with varying texting needs.

Here’s what CEO Michael M. says about TextMagic:

“Easy-to-use and maintainable application that allows both high-load and occasional text messaging. As a small business, the fact that the credit stays valid and does not expire is a true plus.”

Key features:

• Virtual mobile numbers
• Two-way texting
• SMS text blast real estate marketing
• Segmentation
• Automation

Pros:

• User-friendly
• Pay-as-you-go pricing model 
• Global reach in over 200 countries 
• Extensive API tools and integrations

Cons:

• Not suitable for high message volumes due to pay-as-you-go pricing
• MMS attachments displayed as links, not embedded content
• Slow customer service

G2 Rating: 4.4 out of 5

Pricing: TextMagic’s pay-as-you-go pricing model starts at $0.049 per text to U.S. numbers. 30-day trial and free credit for testing available.

Twilio

Twilio offers a powerful suite of marketing analytics tools. Its Messaging Insights interface, for instance, provides extensive analytics, equipping you with valuable insights into your marketing campaigns. With this data-driven approach, you can then make informed decisions to optimize your future marketing efforts.

Only a few real estate texting services offer metrics and filters as extensive as Twilio. It’s a very handy feature to analyze data based on various parameters, such as time range, channel, carrier, country, delivery status, subaccount, and Twilio number. This level of granularity allows you to gain deep insights and effectively segment your data.

Here’s what Real Estate Software Development expert Brad B. says about Twilio:

“Twilio solves the problem of providing anonymous phone numbers for 3rd party agents in the real estate industry. This allows us to track all communication between our agents in the field and the conversations they have with homeowners. “

Key Features:

• Text message scheduling
• Advanced message delivery reports
• Granular data filtering and segmentation options
• Link shortening and click tracking
• Overview, delivery, error, responses, and OTP reports

Pros:

• Customizable SMS APIs for custom text messaging integrations 
• Flexible pricing
• Responsive customer service 
• Diverse coding language options

Cons:

• Challenging for non-technical users
• Complex UI
• Improvement needed in feature documentation and communication

G2 Rating: 4.4 out of 5

Pricing: Twilio offers pay-as-you-go SMS marketing with pricing based on factors like message type and carrier. In the U.S., sending messages starts at $0.0075 each, while MMS costs $0.02 to send and $0.01 to receive. You can sign up for a free trial account with a small balance for limited testing.

Podium

What sets Podium apart is its unique emphasis on customer reviews, real-time responses, and seamless integration with your sales pipeline. It’s a real estate CRM with text messaging and an intuitive dashboard to centralize all your marketing communications. This makes the platform an ideal solution for real estate businesses looking to enhance their marketing efforts while effectively managing customer relationships.

Podium empowers real estate businesses to engage with clients efficiently and conveniently through text messages. It excels at CRM with features like real-time customer review management, seamless contact organization, and the ability to request payments through SMS. 

Here’s what Strategy Director Robert B. says about Podium:

“We have better communication between leads and our sales team, as well as have garnered a ton of positive reviews for our properties.”

Key features:

• Two-way texting
• Analytics dashboard
• Sales pipeline integration
• Webchat widget

Pros:

• Easy interface
• Customizable templates
• Enables collection of customer reviews and payments through text messages
• Maintains communication indefinitely

Cons:

• Expensive
• Slow customer service

G2 Rating: 4.5 out of 5

Pricing: Podium’s pricing plans start at $289 monthly. 14-day free trial available.