Even if you have a strong pipeline of leads, the housing market can be unpredictable. When unexpected lulls happen, it’s important to have an arsenal of tools to help you engage potential buyers and sellers. But let’s face it, even the most interested client can ignore emails and miss calls. Text messages are an effective way to bring back your dormant leads at an affordable rate.
We’ve written a whole guide just for real estate text messaging. Still, one of the questions we frequently get is, “What the heck should I include in my messages?” Getting started is always the hardest part, we get it. The good news is, there’s no need to be the next Hemmingway to use text messages. In fact, it’s best to keep things simple.
Follow the best practices below or scroll down and copy and paste our real estate text scripts that are proven to work.
Leaders in the real estate industry send thousands of texts using our platform. After nearly a decade in text marketing, we’ve learned a thing or two about works and what doesn’t. Here are our top tips which we’ve incorporated into all of our text message templates:
Get to the Point
There’s a reason each template below is brief: your leads are busy! There’s no need to beat around the bush. State the reason for your message right away.
Talk Like a Human
Brevity doesn’t mean becoming a robot. Keep your messages conversational, friendly and professional. If you sound like a person, your lead is more likely to reply.
Include Custom Information
No one wants to feel like they’re receiving spam. Give your texts a personal touch by including information like your lead’s first name.
Many of our text scripts include questions. After all, the more you know about your clients, the better you can serve them. Plus, questions are a good way to encourage replies.
Include a Call to Action
Ask yourself, “What do I want the recipient to do after reading my message?” Now, include that in your text! It’s better to be forward than to make someone guess what they should do.
Without further adieu, here they are—the templates. Use these real estate text scripts word for word, or tweak them to fit your personal style. After all, every deal and every customer is unique.
1. Request Basic Information
As soon as a potential client signs up for text updates, find out how you can assist them. Requesting information from the get-go will help you effectively segment your list.
2. New Sign-Up from Web Form
If a user signed up from a web form, you may already have basic info such as their first name and what neighborhood they’re looking in. Use this to personalize your autoconfirmation message.
3. Request Specific Details
Any real estate agent knows finding a client the perfect home can be tricky. Move buyers along the process by asking for specific information that can help you send them relevant listings.
4. Follow Up After an Open House
An open house is the ideal place to collect phone numbers from interested buyers. Schedule a text to follow up with all visitors who came to your showing.
5. Reply to Requests to Schedule Showings
Successful real estate agents make it as easy as possible for leads to schedule showings. Avoid playing phone tag and use text messages instead.
6. Listing Price Change Alert
There’s nothing better than when a home that was previously outside of your client’s budget suddenly drops in price. Send over this important info right away.
7. Bring Back Dormant Leads
Sometimes people get busy, other times their situation changes and they’re no longer in the market for a home. It’s easy enough to find out. Just ask!
8. Send Alternate Home Suggestions
If a deal falls through because of a failed inspection or an inability to negotiate on an appropriate price, use texts to send links to similar homes in the area.
9. Send a Congratulations Text
These are our favorite kinds of messages. Have good news for your client? Don’t wait to tell them!
With these nine real estate text templates under your belt, you’re ready to start sending messages yourself. Sign up for a free trial today and get access to all of our text marketing features for 14 days. No strings attached.
Mason-McDuffie provides mortgages to everyone from first-time buyers to property investors. Learn how Stephanie Whiting uses SMS to increase event attendance and grow the company’s sales pipeline.Read