Navigating SMS

A strong marketing strategy doesn’t rely on just one channel alone. Find out how SMS or text marketing can complement your cross-channel efforts.

The first and most crucial step to any text marketing campaign is to secure subscribers. You can do this a few different ways, which we will explore in this piece.

Improve your marketing materials by learning what your target audience wants, and communicating with them more effectively through the power of SMS.

Transactional and promotional messages are regulated differently under the law. Learn the difference between the two in this easy-to-understand overview.

You need to get your messages in front of users. What’s the best way to do this? Find out in this article about SMS notifications and push notifications.

Text to Join using a keyword and short code is an easy and effective way to collect phone numbers and emails. Learn how it works and how to set it up.

In this article, we’ll go over TCPA violations and penalties, as well as how to steer clear of them by following best practices for compliance.

Make your business stand out by using personalized text messages for your marketing campaigns. Send personalized texts to match your customers’ preferences.

How much can you fit in one text message? Can you send texts longer than the limit? Do emojis count? Get all your questions about character limits answered.

You’ve probably heard of drip campaigns from the world of email marketing. Now you can apply the same strategy to your text message campaigns, too.

An SMS, MMS, or text message gateway is a device that makes it easy for mobile networks and SMS applications to communicate.

Learn about the difference between SMS long codes and SMS short codes with this simple guide. Find out what to do if you need the best of both worlds.

Learn what SMS and MMS stand for and understand the differences between these two forms of text messaging.