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Navigating SMS

Feeling lost? Find your bearings with the articles below, and feel free to contact us if you need directions.

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Why and How to Send Personalized Text Messages

Make your business stand out by using personalized text messages for your marketing campaigns. Send personalized texts to match your customers’ preferences.

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How Many Characters Fit in a Text Message?

How much can you fit in one text message? Can you send texts longer than the limit? Do emojis count? Get all your questions about character limits answered.

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Use Segments & Autoresponders to Create Drip Campaigns

You’ve probably heard of drip campaigns from the world of email marketing. Now you can apply the same strategy to your text message campaigns, too.

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What Is an SMS or Text Message Gateway?

An SMS or text message gateway is a device that makes it easy for mobile networks and SMS applications to communicate.

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SMS Short Codes vs SMS Long Codes: Which One Is Right for You?

Learn about the difference between SMS long codes and SMS short codes with this simple guide. Find out what to do if you need the best of both worlds.

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MMS vs. SMS: How Are They Different?

Learn what SMS and MMS stand for and understand the differences between these two forms of text messaging.

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Text Message Advertising for Businesses (Updated)

Text message advertising is an easy way for businesses to connect with customers about sales, special promotions, or important news.

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All About Rich Communication Services and RCS Messaging

Rich Communication Services (RCS) is a relatively new and still-developing mobile communications technology that’s poised to replace traditional SMS and MMS messaging.

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SMS or Text Message Surveys

There’s an easy, affordable, and crazy fast way to find out what your customers are thinking, and it’s called an SMS or text message survey.

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Double Opt-in for SMS Marketing

Looking to build an SMS marketing list filled with truly interested subscribers who won’t report you for spam? You should try a double opt-in.

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What You Need to Know About Canada’s Anti-Spam Legislation

Canada’s Anti-Spam Legislation requires you to get consent before sending commercial electronic messages to Canadian recipients.

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How to Send Rich Media in 160 Characters

Rich media is a great way to engage with your subscribers. You can link to things like images, coupons, or even videos in your SMS marketing message.

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SMS Compliance

It’s crucial for businesses to understand the compliance issues in text marketing. This article covers the most important aspects of SMS compliance and opt in text messaging.

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