The SMS and Text Marketing Blog

Home Health Agency Case Study

Home Health Agency Case Study

It gives SimpleTexting great pride that our easy-to-use platform benefits companies such as Behavioral Health Works, Inc. (BHW) that aid in the treatment for Autism and related disorders. Each of Behavioral Health Works programs share the common goal of teaching individuals the tools necessary to obtain a better quality of life and lead a more […]

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5 Reasons Your Business Should Implement Text Marketing

5 Reasons Your Business Should Implement Text Marketing

Affordable Channel As pay-per-click and social media advertising costs continue to increase exponentially over time, many businesses are searching for additional and more affordable advertising channels. Unfortunately, these same businesses oftentimes ignore one of their most valuable assets – the list of their customers and potential customers. Instead of continuing to pour money into the […]

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5 Easy Steps To Implement Text Message Marketing TODAY

5 Easy Steps To Implement Text Message Marketing TODAY

Does your business use text message marketing to increase lead volume, create demand, and maximize revenue? If not, now is the time to seriously consider engaging in this quickly evolving mobile marketing space. This grossly under-utilized marketing strategy can be easily implemented today and is guaranteed to help you harvest low-hanging fruit that you didn’t […]

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SMS Marketing Featured in Super Bowl

SMS Marketing Featured in Super Bowl

Text message marketing made a cameo on the world’s biggest stage last night. During Super Bowl XLVII, watched by 109 million viewers, the NFL prompted fans to text MVP to 55171 to vote for the most valuable player. Somewhat surprisingly, fans couldn’t vote solely by text, as they can with SimpleTexting’s Text-2-Vote feature. Instead, those who […]

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2012 Ends with Busiest Night of Texting Ever

2012 Ends with Busiest Night of Texting Ever

Happy New Year from SimpleTexting! Like millions around the world, you probably rang in the new year with friends, family, a bit of bubbly, and… text messages? That’s right: New Years Eve was the busiest night for texting–ever!  Sprint even reinforced their network in preparation for a 200% increase in traffic! A nifty survey on smartphones and New […]

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NBA All-Star Voting via SMS

NBA All-Star Voting via SMS

This year, NBA fans are using text messages to send their favorite players to the All-Star Game in Houston, Texas. Fans participate by texting a players last name to the shortcode 69622 (MYNBA). Fans can vote via SMS up to 10 times a day until balloting closes on January 14. The All-Star Game is slated […]

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Texting and Walking, a Deadly Distraction

Texting and Walking, a Deadly Distraction

Everyone knows that texting and driving is dangerous. But texting and walking? Who hasn’t glanced at a new message while strolling through the streets? It coudln’t be that dangerous… right? Not so fast. A new study reveals more than 1 in 4 pedestrians crossing busy streets are distracted by their mobile device. The study concluded […]

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Text-to-911 Capability Coming Soon

Text-to-911 Capability Coming Soon

The FCC recently announced plans to accelerate their “Text-to-911″ initiative, which would allow Americans to text 911 to contact emergency services. The top 4 carriers (AT&T, Verizon, Sprint, and T-Mobile, who together cover 90% of cell users) have committed to release the feature as soon as possible, with limited deployments in 2013 and full capabilities by May […]

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FCC Confirms Legality of Opt-Out Messages

FCC Confirms Legality of Opt-Out Messages

Text message marketing is regulated by, among other bodies, the Federal Communications Commission (FCC) and the Telephone Consumer Protection Act (TCPA). Last week, the FCC made an important ruling, giving SMS marketers more freedom to practice good customer service. The ruling confirmed the legality of sending a confirmation message to recipients who opt-out of an SMS campaign. […]

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