SMS Marketing Blog

SMS Marketing Featured in Super Bowl

SMS Marketing Featured in Super Bowl

Text message marketing made a cameo on the world’s biggest stage last night. During Super Bowl XLVII, watched by 109 million viewers, the NFL prompted fans to text MVP to 55171 to vote for the most valuable player. Somewhat surprisingly, fans couldn’t vote solely by text, as they can with SimpleTexting’s Text-2-Vote feature. Instead, those who […]

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2012 Ends with Busiest Night of Texting Ever

2012 Ends with Busiest Night of Texting Ever

Happy New Year from SimpleTexting! Like millions around the world, you probably rang in the new year with friends, family, a bit of bubbly, and… text messages? That’s right: New Years Eve was the busiest night for texting–ever!  Sprint even reinforced their network in preparation for a 200% increase in traffic! A nifty survey on smartphones and New […]

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NBA All-Star Voting via SMS

NBA All-Star Voting via SMS

This year, NBA fans are using text messages to send their favorite players to the All-Star Game in Houston, Texas. Fans participate by texting a players last name to the shortcode 69622 (MYNBA). Fans can vote via SMS up to 10 times a day until balloting closes on January 14. The All-Star Game is slated […]

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Texting and Walking, a Deadly Distraction

Texting and Walking, a Deadly Distraction

Everyone knows that texting and driving is dangerous. But texting and walking? Who hasn’t glanced at a new message while strolling through the streets? It coudln’t be that dangerous… right? Not so fast. A new study reveals more than 1 in 4 pedestrians crossing busy streets are distracted by their mobile device. The study concluded […]

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Text-to-911 Capability Coming Soon

Text-to-911 Capability Coming Soon

The FCC recently announced plans to accelerate their “Text-to-911″ initiative, which would allow Americans to text 911 to contact emergency services. The top 4 carriers (AT&T, Verizon, Sprint, and T-Mobile, who together cover 90% of cell users) have committed to release the feature as soon as possible, with limited deployments in 2013 and full capabilities by May […]

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FCC Confirms Legality of Opt-Out Messages

FCC Confirms Legality of Opt-Out Messages

Text message marketing is regulated by, among other bodies, the Federal Communications Commission (FCC) and the Telephone Consumer Protection Act (TCPA). Last week, the FCC made an important ruling, giving SMS marketers more freedom to practice good customer service. The ruling confirmed the legality of sending a confirmation message to recipients who opt-out of an SMS campaign. […]

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First Text Sent 20 Years Ago Today

First Text Sent 20 Years Ago Today

“Merry Christmas” That familiar holiday greeting was the first text message ever sent, exactly 20 years ago today on December 3, 1992. The sender: then-22-year-old Neil Papworth, software engineer at Vodafone, who sent the inaugural text to Richard Jarvis, his managing director, who was at a Christmas party. But it wasn’t until 1999, when texts […]

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Steve Madden Sends Illegal Text Messages, Puts Up $10 Million Settlement

Steve Madden Sends Illegal Text Messages, Puts Up $10 Million Settlement

First John, now Steve. Yet another big brand is getting hit with a multi-million dollar class action lawsuit after sending unsolicited text messages. Steve Madden Ltd., footwear giant, has put up a $10 million settlement to resolve the lawsuit. Allegedly, between July 2010 and September 2012, 203,254 people were sent text message advertisements promoting Steve Madden footwear, […]

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Quitting Smoking? Try Texting

Quitting Smoking? Try Texting

Are you one of the millions of Americans trying to quit smoking? Motivational text messages may be more effective than going cold-turkey, a new medical analysis reveals. A meta-analysis conducted by the Cochrane Collaboration concluded that smokers who received empowering texts–encouragement, support, and tips on quitting–successfully abstained from smoking more than those who didn’t receive any […]

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