Navigating SMS Blog

Strong opinions and shared thoughts on text marketing, business, and tech. By the makers of SimpleTexting.

Your quick-start email marketing strategy (with templates)

Build an effective email marketing strategy in just a few simple steps with these tips and templates.



Image for Small business online presence: 6 essentials to get noticed

Small business online presence: 6 essentials to get noticed

Capture your community's attention with a thoughtful online presence. These 6 reliable tactics are easy to implement for any small business.

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How to respond to an employee texting in sick

You can show empathy and direct the process when an employee texts in sick. Here's how to handle it from normal sick requests to potential problem pattern behaviors.



What is a VoIP number, and who should get one?

VoIP and virtual phone numbers enable you to choose your area code and connect with people around the world like neighbors. Learn how it's all made possible.

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Image for The 0 texting and direct mail experiment that drove a 21x return

The $590 texting and direct mail experiment that drove a 21x return

As a digital marketer, I'd always had my doubts about old-school tactics like direct mail. Then I sent out postcards with a “text us” call to action. The results changed my mind.

Image for Small Business Saturday: What it is (plus 14 ideas to boost sales)

Small Business Saturday: What it is (plus 14 ideas to boost sales)

With shoppers ready to pull out their wallets on Small Business Saturday, it’s vital to prep your business. We’ll show you how to make the most of this shopping holiday.