Navigating SMS Blog

Strong opinions and shared thoughts on text marketing, business, and tech. By the makers of SimpleTexting.

The $590 texting and direct mail experiment that drove a 21x return

As a digital marketer, I'd always had my doubts about old-school tactics like direct mail. Then I sent out postcards with a “text us” call to action. The results changed my mind.



Image for Businesses that text are 217% more successful than those that don’t [2023 study]

Businesses that text are 217% more successful than those that don’t [2023 study]

New data: 90.09% of businesses that use text messaging report their marketing is successful, according to proprietary research of 400 brands.

Image for Contact cards: Make it easy for customers to save your number to their contacts [new feature]

Contact cards: Make it easy for customers to save your number to their contacts [new feature]

You can now text contact cards, also known as vCards, so your customers can save your number in just two taps.



13 sales follow-up text SMS templates (plus best practices from real sales pros)

Find out how to start your sales conversations off right and keep them running smoothly with these twelve sales follow-up SMS templates.

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Image for How to build customer loyalty: How my local chiropractor uses text messaging to develop a profitable small business

How to build customer loyalty: How my local chiropractor uses text messaging to develop a profitable small business

My chiropractor texts me when I’m due for a visit, and it always gets me in the door. Here’s how they win my repeat business (and hundreds of others’).

Image for How to send texts from a different number with the same phone (for business)

How to send texts from a different number with the same phone (for business)

You probably don’t want to text from your personal phone number for business purposes. So, learn how to use SimpleTexting to text from a different number using the same phone.