Navigating SMS Blog

Strong opinions and shared thoughts on text marketing, business, and tech. By the makers of SimpleTexting.

Are your texts working? A practical method to give you confidence you’re doing it right

You don't have to track everything to be successful with business texting. Simply focus on these few key standards.



Image for How often to text? 5 cadences we suggest to 17,000+ businesses

How often to text? 5 cadences we suggest to 17,000+ businesses

Tired of guessing at how often to text your customers? Steal these SMS templates to plan your first 30 days of texts (and beyond).

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4 of the most common types of mobile messages

Learn about the four main forms of mobile messaging as well as text marketings role in each.



Use these 8 professional text message examples to engage customers

Texting is a personal communication channel, so, it’s important to know proper texting etiquette. Learn how to send effective and professional texts, no matter who you’re texting.

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Image for What texts should your business send? [PASTA framework]

What texts should your business send? [PASTA framework]

Not sure what texts to send? Introducing the PASTA framework — a method for choosing the types of texts that’ll keep your subscribers engaged.

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How to Text Santa This Holiday Season

Want to send your Christmas list to Santa a little bit faster this year? We've teamed up with the North Pole for fun options to text Santa this holiday season!