Navigating SMS Blog

Strong opinions and shared thoughts on text marketing, business, and tech. By the makers of SimpleTexting.

The $590 texting and direct mail experiment that drove a 21x return

As a digital marketer, I'd always had my doubts about old-school tactics like direct mail. Then I sent out postcards with a “text us” call to action. The results changed my mind.



Image for Businesses that text are 217% more successful than those that don’t [2023 study]

Businesses that text are 217% more successful than those that don’t [2023 study]

New data: 90.09% of businesses that use text messaging report their marketing is successful, according to proprietary research of 400 brands.

Image for Contact cards: Make it easy for customers to save your number to their contacts [new feature]

Contact cards: Make it easy for customers to save your number to their contacts [new feature]

You can now text contact cards, also known as vCards, so your customers can save your number in just two taps.



13 sales follow-up text SMS templates (plus best practices from real sales pros)

Find out how to start your sales conversations off right and keep them running smoothly with these twelve sales follow-up SMS templates.

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Image for How to build customer loyalty: How my local chiropractor uses text messaging to develop a profitable small business

How to build customer loyalty: How my local chiropractor uses text messaging to develop a profitable small business

My chiropractor texts me when I’m due for a visit, and it always gets me in the door. Here’s how they win my repeat business (and hundreds of others’).

Image for How to send texts from a different number with the same phone (for business)

How to send texts from a different number with the same phone (for business)

You probably don’t want to text from your personal phone number for business purposes. With SimpleTexting, you can use a dedicated line and keep personal and professional communications separate.