Are you thinking about starting an email newsletter and looking for inspiration? These real-life examples will help you kickstart your small business's email marketing strategy.
Feeling weighed down by Infobesity?
Your target audience may be, too, drowning in the unending buffet of content. It’s a voracious appetite, but fear not, because you, a resourceful small business owner, can still stand out and build meaningful connections with your customers.
Step 1: Ditch the sales pitch.
Step 2: Send out email newsletters.
No seriously, newsletters are great. Your customers willingly sign up to receive them, so you can share your business or product news without sounding like a pushy salesperson.
And the best part?
You can engage in meaningful two-way conversations.
That said, your email newsletter should be full of value and a captivating read that keeps subscribers from hitting that ominous ‘Unsubscribe’ button.
In this guide, we’ve cherry-picked 10 email newsletter examples spanning diverse industries, tailored for various target demographics, and sporting unique designs.
Use these real-life examples to kickstart your small business’s email marketing strategy with your own newsletter.
UltraSignup newsletters aren’t just about races; it’s a dynamic hub for trail and ultra runners, uniting the whole community across the US. But what’s the magic behind their newsletters?
UltraSignup has a dedicated web page where trail enthusiasts can join their newsletter, ensuring a steady supply of running inspiration and excitement. Subscribe here.
📕 Read: How to build an email list
Omniscient helps B2B leaders leverage content and SEO as dependable growth channels. Their newsletter, “Field Notes,” isn’t your ordinary update — it’s your growth playbook. Here’s why it’s a winner:
Visitors have two ways to sign up for the Omniscient newsletter: Click the CTA accompanying their blog posts, or head over to the dedicated newsletter signup page. Subscribe here.
Harvard Business Review is the go-to resource for savvy insights and tips for budding entrepreneurs and business aficionados. Here’s why we’re crushing on their newsletters:
Ready to join the HBR adventure? Hit that red subscribe button on their main page here.
Contentment, the brainchild of Tracey Wallace, director of content strategy at Klaviyo, stands out among other content-focused newsletters for several reasons.
Apart from the newsletter, you can sign up for Contentment on the Workweek website. Subscribe here.
If you ever wanted a peek into buyer psychology, Katelyn Bourgoin’s Why We Buy newsletter will give you a complete breakdown — all while being a thoroughly interesting read. Here’s what it does best:
You can hit subscribe within the newsletter or join the “Why We Buy” fun from Katelyn’s Customer Camp website here.
The New York Times knows how to cater with a newsletter for every taste. Just like your favorite ice cream shop offers a scoop for every mood, they serve up a variety of newsletters for their audience. Here’s a look at their newsletter strategy:
While every New York Times newsletter discreetly invites subscription, you can sign up from their dedicated web page here.
Mailmodo’s Idealetter gives email marketers five campaign ideas for their next big event, be it Halloween, Earth Day, or BFCM. Here’s what sets this newsletter apart and keeps it fresh:
Mailmodo has a dedicated newsletter page, where visitors can easily sign up to get their latest. Subscribe here.
World’s largest UI and UX design reference library, Mobbin features mobile and web screenshots that are a haven for web and app creators. And their newsletter? An email marketing marvel:
All Mobbin users are automatically enrolled in its newsletter. You can also join here.
Chubbies newsletters are no ordinary email; they’ve cultivated a devoted following by blending humor and expert sales tactics, making them a resounding success. Here’s the winning formula:
To join the Chubbies newsletter, simply visit their website here.
Tim Ferriss is a heavyweight in the productivity world. And expectedly, his email newsletters do a great job at cultivating connections with his audience. Here’s what sets them apart:
5-Bullet Friday has a dedicated web page for users to sign up. Subscribe here.
After successfully cultivating a loyal subscriber base through your email newsletters, consider enhancing your outreach by expanding into SMS subscriptions. If this sounds interesting, check out our comprehensive guide to find four meticulously crafted email templates you can use to transition your existing audience into SMS subscribers.
Use this holiday shipping message strategy to keep your customers in the loop and happy over the busy holiday season.Read
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