Navigating SMS Blog

Strong opinions and shared thoughts on text marketing, business, and tech. By the makers of SimpleTexting.

What Is Call Routing?

Call routing is a call management feature used to place incoming calls in a queue. Learn about call routing and how it can optimize customer contact.



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5 Proven Appointment Reminder Scripts to Reduce No Shows

Appointment reminder scripts help your staff work more efficiently and reduce no-shows. Read on for tips and example scripts.

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6 ways responsible businesses avoid carrier filtering

Learn how businesses and SMS marketers avoid carrier filtering and make sure their messages reach their customers' inboxes.



Is SMS marketing invasive? Yes, but it doesn’t have to be

There are so many examples of SMS marketing gone wrong. But done right, it can lead to major pay offs.

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4 Uses for Conversational AI in Healthcare (That Won’t Scare Patients)

AI is changing the way healthcare professionals serve their patients and increase office efficiency. These tips will help you put conversational AI to work in your healthcare practice.

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6 Best Practices for Patient Appointment Scheduling

Tired of scheduling patients over the phone or through email? Use these texting tips to make patient appointment scheduling easy.