31 Real Estate Text Message Scripts and Templates To Copy

Even if you have a strong pipeline of leads, clients can ignore emails and miss calls. 

Fortunately, text message marketing is an effective and affordable way to bring your dormant leads and unresponsive clients back.

We’ve written a whole guide that makes real estate text messaging simple, but one of the questions we frequently get is, “How do I write real estate texts?”

To get you started, I’ve written 31 example text messages that you can copy and paste into your SMS marketing platform:

• New Lead Follow-Ups
• New Listings Promotions
• Open House Invites & Follow-Ups
• Property Showings
• Home Valuation Reports
• Listing Presentation Follow-Ups
• Out-of-Office Autoresponders
• Price Reduction Alerts
• Dormant Lead Check-In
• Review and Referral Requests
• After Closing Follow-Ups
• Offer Accepted Notification

As soon as a potential client signs up for text updates, find out how you can assist them. Requesting information from the get-go will help you effectively segment your list.

• Hi, this is [YOUR NAME] from [COMPANY/BROKER]! Thanks for filling out the form on my site. Are you interested in buying or selling a home?
• Hey there, this is [YOUR NAME] from [COMPANY/BROKER]! I see you’d like more information about [ADDRESS]. It’s a [NUMBER OF BED/BATH] that’s listed at [PRICE]. [MORE LISTING SELLING POINTS]. Would you like to schedule a showing?
• Hi, this is [YOUR NAME] from [COMPANY/BROKER]. I see you’re interested in selling your home. Can you tell me more about what you’re looking for and where?
• Hi, this is [YOUR NAME] from [COMPANY/BROKER]! The property at [ADDRESS] is currently under contract, but here are some similar homes in the area: [LINK TO PROPERTY LISTINGS]. Are there any that you’d like to see in person?

🔖 Bookmark this resource for 27 scripts and templates to follow up with your real estate leads.

Get more eyes on new property listings and encourage showing appointments with teasers and announcements.

• New listing alert! I have a stunning new property coming soon to the market in [NEIGHBORHOOD]. This gem features [KEY FEATURES]. Stay tuned for the official listing announcement and exclusive photos.
• Just listed: The property at [ADDRESS] is ready for showings! It’s a [NUMBER OF BED/BATH] that’s listed at [PRICE]. [MORE LISTING SELLING POINTS]. Would you like a tour of the home?

Attract buyers to your clients’ open houses, and follow up with those who filled out your sign-in sheet while the property is still on their minds.

• Hey [NAME], I’m hosting an open house at [ADDRESS] on [TIME/DATE]. The property is a [NUMBER OF BED/BATH] that’s listed at [PRICE]. [MORE LISTING SELLING POINTS]. Check out the listing: [LISTING LINK]. See you there!
• [NAME], you’re invited to our open house event at [ADDRESS] on [TIME/DATE]. Check out the listing at [LISTING LINK]. Hope you can make it!
• Hi [NAME], thanks for stopping by the open house for [ADDRESS]! Are you still interested in the property? If so, let me know what days and times would be best for a showing. 
• Hi [NAME], we had an excellent turnout at the open house! Here are the highlights:
  • [NUMBER] attendees
  • Buyers said [COMMENTS FROM ATTENDEES ABOUT PROPERTY]
  • [YOUR NEXT STEPS/INFO YOU NEED FROM SELLER]

Schedule, confirm, and manage property showings by text to avoid no-shows.

• Hi [NAME]! Thanks for your interest in the property at [ADDRESS]. Are you available for a showing on [DATE]? Let me know if you’re interested.
• Hey [NAME], just a quick reminder. Your showing for the property at [ADDRESS] is confirmed for [DATE] at [TIME]. Please reply with a “C” to confirm your attendance. Thanks!
• Hey [NAME], this is a friendly reminder that you have a scheduled showing for the property at [ADDRESS] on [DATE] at [TIME]. Feel free to call or text if you need to reschedule. Looking forward to seeing you!
• Hey [NAME], it’s [YOUR NAME] from [COMPANY]. I wanted to check if we could reschedule our showing originally planned for [DATE] at [TIME] to another time this week. Let me know what works for you. Thanks in advance!
• Hi [NAME]! Just wanted to say a big thank you for visiting [ADDRESS] on [DATE]. I hope you enjoyed exploring the house and got a feel for [PROPERTY FEATURE]. If you have any further questions, please feel free to reach out. Take care!

Send home valuation reports to current clients or prospects using trackable links or PDF attachments via MMS messaging. 

• Hi [NAME]! Your home valuation report is ready. Please let me know if I can answer any questions for you. [LINK TO REPORT OR ATTACH A PDF]
• Hi [NAME], this is [YOUR NAME] from [COMPANY/BROKER]. Thanks for filling out the home valuation form on my site! Your report is ready to view. Do you have any questions? [LINK TO REPORT OR ATTACH A PDF]

Follow up on a listing presentation by reiterating why you’re the best agent to sell the prospect’s home. You can use MMS to attach an infographic, PDF, or video explainer to keep your text short.

• Hi [NAME], thanks for meeting with me today and showing me your stunning home! I covered a ton of information, so here’s a summary of how I’ll get you the best offer on your home. [ATTACH MEDIA EXPLAINER]
• [NAME], it was a pleasure meeting with you today! Thanks again for showing me your beautiful home. As promised, here’s a rundown of the market, selling strategies, and pricing information: [ATTACH MEDIA EXPLAINER]

Set expectations for when you’ll respond to texts from buyers and sellers, whether it’s after your business hours or you’re taking time away from the office.

• Hi [NAME], thanks for reaching out. I’m currently out of the office but check my messages every day between [EARLIEST TIME] AM and [LATEST TIME] PM. I’ll follow up with you ASAP. Looking forward to chatting soon!
• Hi [NAME], thank you for reaching out! I’m currently away from the office, but I’m eager to connect with you as soon as I’m back. Can I give you a call on [DATE]?

Let buyers know when there’s a price drop on one of your listings. You never know who is interested in the property but not crazy about the price.

• Hi [NAME]! It’s [YOUR NAME] from [COMPANY]. Just wanted to share some exciting news—the price for the property at [ADDRESS] has been reduced from [DOLLAR AMOUNT] to [DOLLAR AMOUNT]. Would you like to schedule a showing?
• Hello [NAME], this is [YOUR NAME] reaching out from [COMPANY]. The property at [ADDRESS] has recently reduced in price from [DOLLAR AMOUNT] to [DOLLAR AMOUNT]. If you’re interested, I can arrange a showing for you. Let me know!

Sometimes people get busy, other times their situation changes and they’re no longer in the market for a home. It’s easy enough to find out. Just ask!

• Hi [NAME], it’s [YOUR NAME] from [COMPANY]! I wanted to get in touch to see if you’re still thinking of buying a home in [CITY/NEIGHBORHOOD].
• Hi there, [NAME]! [YOUR NAME] from [COMPANY] here. Are you still interested in buying a home in the [CITY/NEIGHBORHOOD]?

Ask past clients if they’re willing to help you out by leaving a review or recommending you to someone in their network.

• Hi [NAME]! I wanted to thank you again for choosing me as your real estate agent. I would greatly appreciate it if you could take a moment to write a review. Your feedback is incredibly valuable to me. Here’s the review page: [LINK]
• Hello [NAME], just wanted to congratulate you again on your recent home sale! I truly enjoyed working with you throughout the process. If you happen to know anyone who needs a reliable real estate agent, feel free to pass along my information. Your referrals are always welcome!

Keep in touch with clients after the house sale is complete to show that you care about their well-being.

• [NAME], congrats again on your new home! It was a pleasure working with you, and I wish you all the best in your new place. Please let me know if there’s anything I can do or if you need any local recommendations. 
• [NAME], happy one-year anniversary in your home! How’s it going at [ADDRESS]? Any plans for fun updates or renovations?

Your client’s offer has been accepted! Celebrate with them and let them know about next steps or when you’ll follow up.

• Great news, [NAME]! The home inspection came up all clear and the sellers have accepted your offer. I wanted to be the first to tell you congratulations! I’ll follow up with you in the morning to let you know next steps.
• Hi [NAME], I wanted to let you know that the home inspector found no issues with the property at [ADDRESS], and your offer has been accepted. Congratulations! Do you have time for a quick call about next steps?

Leaders in the real estate industry send thousands of texts using our platform. After nearly a decade in text marketing, we’ve learned a thing or two about what works and what doesn’t. Here are our top tips which we’ve incorporated into all of our text message templates:

Get to the point

There’s a reason each template below is brief: your leads are busy! There’s no need to beat around the bush. State the reason for your message right away.

Talk like a human

Brevity doesn’t mean becoming a robot. Keep your messages conversational, friendly and professional. If you sound like a person, your lead is more likely to reply.

Include custom information

No one wants to feel like they’re receiving spam. Give your texts a personal touch by including information like your contact’s first name.

Ask questions

Many of our text scripts include questions. After all, the more you know about your clients, the better you can serve them. Plus, questions are a good way to encourage replies.

Include a call to action

Ask yourself, “What do I want the recipient to do after reading my message?” Now, include that in your text! It’s better to be forward than to make someone guess what they should do.

Now that you have the text message templates, it’s time to put them to good use. Sign up for a 14-day free trial of SimpleTexting’s real estate SMS platform today (no credit card required). 

You’ll see how easy it is to save templates, schedule texts, respond to client questions, and more.

This article was written on October 31, 2018, by. Alfredo Salkeld. It was updated on May 25, 2023, and significantly refreshed and repurposed as this page June 30, 2023, by Dani Henion. Nathan Ellering contributed to this piece.